Learning from innovative ads & technologies adopted by modern vegans
Implications - From vegans who shun intimacy with those who consume animal products, to PETA activists who use sexuality to promote their views, a range of animal rights advocates are coming up with innovative ways to encourage support. Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. This includes endorsing products and services in line with their views; thus, aligning with an engaged social organization could dramatically impact the adoption of an innovation.
Trend Themes
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Veganism and Environmentalism — The rise of environmentalism has caused consumers to adopt Earth-friendly practices in every aspect of their daily lives, including romantic activities. Companies can take advantage of this opportunity by creating cruelty-free adult products made with organic principles to target green consumers.
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Animal Rights Activism — Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. Companies can align with an engaged social organization to dramatically impact the adoption of an innovation.
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Eco-consciousness in Consumer Products — A continuously expanding eco-conscious demographic is encouraging industries as a whole to revisit their product designs, packaging and production methods. Products that incorporate animal rights and environmentally friendly aspects into their overall brand will more likely achieve growth.
Industry Implications
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Fashion — Businesses that attach themselves to a concept or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in fashion products with which they are already familiar.
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Food and Beverage — Jones Soda is marketing vegan-friendly, sugar-free Tofurky and Gravy Soda with the tagline, “Soda you can chew on”. Companies can examine the gaps in the market and create solutions for unused markets.
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Beauty and Personal Care — Organic principles are adopted by companies to offer a range of vegan and organic intimate products that let couples get busy in a way that doesn't waste resources. Companies can create products made with organic principles to target green consumers seeking to maintain their beauty regimes.
