Category
Lifestyle
Assisted Choices
Trend cluster
Category
Modern
Veganism
Learning from innovative ads & technologies adopted by modern vegans.
5.2
Trend score
Trend
What is the Modern Veganism trend?
Modern Veganism: From vegans who shun intimacy with those who consume animal products, to PETA activists who use sexuality to promote their views, a range of animal rights advocates are coming up with innovative ways to encourage support. Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. This includes endorsing products and services in line with their views; thus, aligning with an engaged social organization could dramatically impact the adoption of an innovation.
Trend themes
Themes within the Modern Veganism trend
Three behaviours holding the trend together01
Veganism and Environmentalism
The rise of environmentalism has caused consumers to adopt Earth-friendly practices in every aspect of their daily lives, including romantic activities. Companies can take advantage of this opportunity by creating cruelty-free adult products made with organic principles to target green consumers.
02
Animal Rights Activism
Activists are extremely passionate people willing to spend a lot of time, money and energy on issues they feel can make a difference. Companies can align with an engaged social organization to dramatically impact the adoption of an innovation.
03
Eco-consciousness in Consumer Products
A continuously expanding eco-conscious demographic is encouraging industries as a whole to revisit their product designs, packaging and production methods. Products that incorporate animal rights and environmentally friendly aspects into their overall brand will more likely achieve growth.
Industry implications
What the Modern Veganism trend means for industry
Where the trend changes the playbookFor
Fashion
Businesses that attach themselves to a concept or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in fashion products with which they are already familiar.
For
Food and Beverage
Jones Soda is marketing vegan-friendly, sugar-free Tofurky and Gravy Soda with the tagline, “Soda you can chew on”. Companies can examine the gaps in the market and create solutions for unused markets.
For
Beauty and Personal Care
Organic principles are adopted by companies to offer a range of vegan and organic intimate products that let couples get busy in a way that doesn't waste resources. Companies can create products made with organic principles to target green consumers seeking to maintain their beauty regimes.
Trend signals
Trend signals for Modern Veganism
Trend score 5.2 out of 10, from popularity 70%, activity 78%, freshness 8%.
Popularity70%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Modern Veganism trend
15 featured examples from Dec 2, 2006 to Nov 4, 2009CategoryNaughty
Dating By Diet
Vegans Shun Sex With Animal Eaters
Opportunities for dating apps to cater to individuals with specific dietary preferences/disgusts and market themselves as such.
CategoryNaughty
Organic Pleasure
Vegan Condoms and Wild Yam Organic Lubes
Disruptive innovation opportunity: Revolutionize the adult products industry by incorporating vegan and organic principles into the manufacturing of adult toys and accessories.
CategoryLifestyle
Vegan Tattoos
Animal Friendly Ink
Potential for tattoo artists and studios to offer vegan ink as a unique selling point and cater to the vegan community.
CategoryEco
Vegan Beauty Products
"Be Fine" Skincare Made of Food
The organic skincare industry can explore disruptive innovation opportunities by incorporating affordable and effective vegan products made from natural ingredients.
CategoryLifestyle
Free Range Humans
Disturbing Pro-Vegan Ads
Opportunities to disrupt traditional advertising methods by using shocking and controversial content to capture audience attention and create brand awareness.
CategoryEco
Eating Dog To Protest The Queen
Vegan Performance Artist Makes a Statement
Mark McGowan's unusual and controversial protesting methods spark an opportunity for the activism industry to brainstorm new ways to garner attention for various causes.
CategoryEco
Frugal Vegan Photoblogs
Melody Polakow Shares How to Make Healthy Meals for $3.33/Day
Food bloggers can explore using frugal veganism as a unique perspective to connect with readers looking for healthy and affordable meal ideas.
CategoryEco
Veggie Sneakers
Supra's 2009 Holiday Vegan Collection
Fashion retailers can leverage the vegan fashion trend by offering a wide range of stylish and eco-friendly options in their stores, targeting consumers who prioritize ethical and…
CategoryEco
Celebrity Vegan Cafes
Heather Mills to Open Animal Free Bistro
Opportunities for companies to market vegan meat alternatives and organic alcohol products.
CategoryFashion
Vegan Bomber Jackets
Leather is Replaced With Linen for Spring 2009
The fashion industry can benefit from finding new ways to create clothing that is stylish, affordable, and environmentally friendly.
CategoryLuxury
Vegan Caviar
A Gourmet, Fish Roe-Free Alternative for Discerning Herbivores
Disruptive innovation opportunity for food and catering companies to cater to the growing demand for unique, affordable, and vegan food options.
CategoryEco
Vegan Purses
Matt & Nat Bags Leave You Looking & Feeling Good
The fashion industry can tap into the growing market of eco-conscious consumers by incorporating vegan and sustainable materials into their designs, including luxury handbags made…
CategoryEco
Vegan Sandals
Olsen Haus 'David' Gladiator Sandals Exemplify Eco-Chic
Fashion brands can explore sustainable and vegan alternatives to traditional materials to tap into the growing market of eco-conscious consumers.
CategoryLifestyle
Vegan Cats
Is It Wrong To Feed Your Pets A Diet Free of Animal Products?
The pet food industry must cater to the growing demand for vegan and ethical pet food.
CategoryLifestyle
Tofu Meat Beverages
The Vegan-Friendly Tofurky and Gravy Soda from Jones Soda
Opportunity to introduce new and unique beverages that cater to vegan and health-conscious consumers.
