Ex-model Heather Mills has opened a vegan cafe in Hove Lagoon, UK, called Vbites Cafe. Heather Mills' restaurant will feature meatless meat dishes alongside vegan and organic wines and beers.
The restaurant is not the only vegan venture Heather Mills seems to be embarking on. She also has plans to release a line of frozen vegan meat products in grocery stores and supermarkets, which are currently available on the Vbites Internet Shop.
Implications - Businesses that attach themselves to a concept, individual or subject matter that already experiences a significant amount of popularity within society will likely fare well. Consumers will be quicker to invest in businesses or products with which they are already familiar.
Key Themes Behind This Trend
- Celebrity-owned Vegan Cafes
- Opportunity for other celebrities to capitalize on their popularity and launch vegan cafes or restaurants.
- Vegan Meat Alternatives
- Potential for innovation and growth within the vegan food industry by creating and marketing a variety of meatless meat products.
- Organic and Vegan Wines and Beers
- Demand for more sustainable and environmentally-friendly alcoholic beverages presents an opportunity for businesses within the organic alcohol industry.
Where This Applies
- Food and Beverage Industry
- Opportunities for companies to market vegan meat alternatives and organic alcohol products.
- Celebrity Endorsement Industry
- Opportunities for companies to collaborate with celebrities to launch vegan restaurants or cafes.
- Grocery and Supermarket Industry
- Potential for supermarkets and grocery stores to stock and sell a wider variety of frozen vegan meat products.
