Category
Lifestyle
Performance Powders
Trend cluster
Category
Pet
Humanization
Products traditionally reserved for humans are expanding into the animal world.
4.8
Trend score
Trend
What is the Pet Humanization trend?
Pet Humanization: People are increasingly treating animals like people, from wild birds and squirrels on birth control to bundling pets in Doggy Diapers similar to those worn by human infants. Pet fashion has advanced from knit sweaters to lace up sneakers and even wigs for dogs. This growing niche provides a major opportunity for companies willing to go animal
Trend themes
Themes within the Pet Humanization trend
Three behaviours holding the trend together01
Pet Humanization
As people increasingly treat animals like people products that were once reserved for humans are expanding into the animal world, presenting a major opportunity for companies willing to go animal.
02
Sentimentality
Sentimentality is a powerful force especially when it comes to product innovation and companies can take this into account when devising new projects, ultimately making their customers feel better about themselves and the world around them.
03
Population Control
As the animal kingdom continues to grow in population, companies are developing new products and tools to control numbers, from birth control for pigeons to sterilization for squirrels, inventors are finding new opportunities in managing crowded animal populations.
Industry implications
What the Pet Humanization trend means for industry
Where the trend changes the playbookFor
Pet Industry
As pet products and services expand beyond traditional boundaries, the pet industry continues to experience exponential growth, leading the way in niche products like bird diapers, dog kisses and designer fragrances for pets.
For
Healthcare Industry
As people continue to seek new and innovative ways to improve pet health and wellbeing, new opportunities are emerging in the healthcare industry, from nursing homes for dogs to orthopedic foam beds and steroids for pet allergies.
For
Environmental Industry
As flourishing animal populations cause environmental challenges, the environmental industry is stepping up to ease the burden with solutions such as population control, insect population control and urban farming for animals.
Trend signals
Trend signals for Pet Humanization
Trend score 4.8 out of 10, from popularity 63%, activity 74%, freshness 8%.
Popularity63%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Pet Humanization trend
13 featured examples from Jan 28 to Dec 12, 2007CategoryUnique
Doggy Diapers
The Wizzer Belly Band
The pet supplies industry could benefit from creating accessories such as doggy diapers and go beyond the traditional pet products to offer innovative solutions for pet owners.
CategoryLifestyle
Fetch A Bubble
Chicken Scented Bubbles For Your Dog
The Gazillion Fetch a Bubble Machine represents the unique and innovative pet toys that are capturing consumer attention.
CategoryUnique
Pet Bird Diapers
FlightSuits With "Poop Pouch"
Disruptive innovation opportunity: Develop a niche market for pet bird owners by offering innovative and unique products catering to their specific needs.
CategoryEco
Birth Control For Squirrels
UK Sterilization Plan
Developing, testing and marketing hormonal contraceptives for use across a spectrum of animal species.
CategoryEco
Birth Control Pill For Pigeons
Hollywood Birds on OvoControl P
The use of birth control pills for pigeons opens up a disruptive innovation opportunity in the pest control industry.
CategoryUnique
Neuticles
Testicular Implants For Neutered Pets
Companies in the pet healthcare industry can create products that help pet owners feel better about their decisions and address their pets' emotional needs.
CategoryLifestyle
Doggie Beer
Kwispelbier for Your Dog and Maybe You
The pet food and beverage industry can explore the creation of innovative and safe pet-friendly beverages to capitalize on the growing demand for unique and indulgent pet products.
CategoryLifestyle
Birth Control For Insects
Controlling Creepy Crawlers
The agricultural industry could benefit from the development of effective insect population control methods to protect crops and reduce reliance on chemical pesticides.
CategoryLifestyle
Nursing Home for Dogs
Japan Teaches New Tricks to Old Dogs
Expanding pet care services to include specialized facilities for aging dogs.
CategoryLifestyle
Sexy Beast
Fragrance for Dogs
The pet care industry can explore new avenues by offering high-end fragrances as a part of their luxury product range.
CategoryLifestyle
Ice Cream For Dogs
Wanko No Ice
The pet food industry can capitalize on the growing demand for specialized pet food products like pet-friendly desserts.
CategoryUnique
Orthopedic Foam Bed For Spoiled Pooches
eMattress Luxury Dog Bed
Opportunity for luxury brands in the pet industry to offer premium pet lifestyle products, including luxury pet beds, to affluent pet owners who are willing to spend more for thei…
CategoryUnique
Cats As Nursing Home Staff
Feline Grim Reaper Predicts Death 25 Times in a Row
Integrating animal-assisted therapy programs into healthcare facilities to enhance patient experiences and outcomes.
