Products traditionally reserved for humans are expanding into the animal world
Implications - People are increasingly treating animals like people, from wild birds and squirrels on birth control to bundling pets in Doggy Diapers similar to those worn by human infants. Pet fashion has advanced from knit sweaters to lace up sneakers and even wigs for dogs. This growing niche provides a major opportunity for companies willing to go animal
Trend Themes
-
Pet Humanization — As people increasingly treat animals like people products that were once reserved for humans are expanding into the animal world, presenting a major opportunity for companies willing to go animal.
-
Sentimentality — Sentimentality is a powerful force especially when it comes to product innovation and companies can take this into account when devising new projects, ultimately making their customers feel better about themselves and the world around them.
-
Population Control — As the animal kingdom continues to grow in population, companies are developing new products and tools to control numbers, from birth control for pigeons to sterilization for squirrels, inventors are finding new opportunities in managing crowded animal populations.
Industry Implications
-
Pet Industry — As pet products and services expand beyond traditional boundaries, the pet industry continues to experience exponential growth, leading the way in niche products like bird diapers, dog kisses and designer fragrances for pets.
-
Healthcare Industry — As people continue to seek new and innovative ways to improve pet health and wellbeing, new opportunities are emerging in the healthcare industry, from nursing homes for dogs to orthopedic foam beds and steroids for pet allergies.
-
Environmental Industry — As flourishing animal populations cause environmental challenges, the environmental industry is stepping up to ease the burden with solutions such as population control, insect population control and urban farming for animals.
14 Featured
270,046 Total Clicks
Date Range:
Feb 07 — Nov 07
Trending:
Hot
Consumer Insight Topics:
