Pet owners who feel guilty for neutering their pets can now pay up for testicular implants thanks to Neuticles. The makers of Neuticals play upon pet owners emotions by claiming that their product will enhance a neutered pet's self esteem since they preserve their 'natural look'. What a crock!
Implications - Sentimentality is a powerful force, especially when it comes to product innovation. Companies can take this into account when devising new projects and ultimately, their customers will appreciate the ability to purchase goods or services that help them feel better about themselves and the world around them. Even something that might seem outwardly silly can find a welcoming audience, especially where pet welfare and happiness is concerned.