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Disney Targets 60+ Market

Tokyo Disneyland & DisneySea Discount Seniors

— February 24, 2008 — Life-Stages
Live long enough and even Disney gives you a discount. Geezers are used to a dime off their cup of coffee at Mickey D's, but the Mickey Mouse honchos in Japan decided they needed to do more to attract more seniors.

At Tokyo Disneyland and DisneySea they are beginning to offer a 22% discount to those 60 years old and up.

"Japan has the largest proportion of elderly people in its population in the world, with close to 20 per cent of the nation's 127 million residents over 65," the Telegraph pointed out.

"And that figure is going to continue to rise for the next decade or so as the post-war "baby-boomer" generation hang up their work clothes."

After 25 years, Tokyo Disneyland is still one of the world's most visited theme parks. By expanding their target demographic, they are ensuring profitability for the future.
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