Allstate Advocates Senior Gamers
Alex Covert — October 4, 2008 — Autos
References: content.usatoday & switched
In the name of science, insurance company Allstate, is handing out 100,000 video games to the senior set to help "increase visual acuity, cognitive skills, and reaction time" as a part of a plan that they hope will decrease accidents in elderly drivers. If individuals in the test group beat the game, they'll get a discount on their insurance.
Wait a minute, don't teenagers have the highest accident rate? And they've been playing video games since birth!
Wait a minute, don't teenagers have the highest accident rate? And they've been playing video games since birth!
Trend Themes
-
Gamification for Safety — Using video games as a tool to promote safe driving and improve cognitive skills in various age groups.
-
Cognitive Training Through Gaming — Leveraging video games to enhance cognitive abilities such as visual acuity, reaction time, and decision-making skills.
-
Incentivized Gaming for Insurance — Implementing gaming programs that offer insurance discounts as rewards for achieving specific goals and improving driving skills.
Industry Implications
-
Insurance — Insurance companies exploring innovative approaches like using video games for driver training and risk reduction.
-
Gaming — Game developers focusing on creating games that serve educational purposes and enhance cognitive abilities.
-
Elderly Care — Developing solutions and technologies specifically catered towards improving the driving skills of senior citizens through gamified training programs.
2.6
Score
Popularity
Activity
Freshness
