Always messing up when trying to cook? Websites like ChefsLine.com and Chefs.com will provide you with advice via email and instant-messaging. This online cooking support is pretty cool given the recent increase in hobby cooking. Web sites and Food TV shows are stimulating more people to try their hand in the kitchen.
Implications - The increase in hobby cooking comes from a change in the way consumers view food. What once was seen as a simple way to provide nourishment is now seen as a way to experience pleasure, with consumers growing weary of tasteless diet food. Thus, cooking and eating has become a hobby that can easily be capitalized on.