You don't need to be a human projectile anymore. Well... Maybe not.
Honda's press release notes, "Honda Motor Co., Ltd. today announced it has succeeded in developing the world's first production motorcycle airbag system. The new system, which can help lessen the severity of injuries caused by frontal collisions, is to be made available on the new Gold Wing motorcycle scheduled for release in late spring of 2006 in the US."
Implications - Consumers are constantly on the lookout for products that can improve their quality of life. Businesses that devote their efforts to ensuring that consumers are able to maintain a safe, healthy and well-balanced lifestyle will grow popular amongst consumers. Shoppers will recognize the compassion of such behavior and choose to invest in a businesses based on similar characteristics.