Bio-cellulose is a natural fiber being incorporated into skincare masks
Trend - Bio-cellulose–an ultra-fine fiber that is biodegradable–is increasingly used as the base for skin masking products. Known for its ability to retain water at higher levels than alternatives, this material caters to consumers seeking self-care rituals that prioritize both efficacy and their eco-conscious values.
Insight - Over the last few years, personal care has become somewhat of a luxury category, and a way for consumers to express and enjoy their wealth. As a result, there's a desire on the consumer side for not only more premium materials, but what's considered to be the most effective and cutting-edge products at the time as well.
Insight - Over the last few years, personal care has become somewhat of a luxury category, and a way for consumers to express and enjoy their wealth. As a result, there's a desire on the consumer side for not only more premium materials, but what's considered to be the most effective and cutting-edge products at the time as well.
Workshop Question - How could your brand prioritize function and eco-conscious values simultaneously?
