Anti-wrinkling treatments come in stick-on patches
Trend - Products in the form of patches that deliver anti-aging ingredients provide targeted spot treatment, and that physically smooth the skin with their application process alone, are on the rise in the world of beauty.
Insight - Consumers who follow trends in skincare are often looking for products that maximize efficacy while minimizing effort. With long and drawn out self-care routines creating an opposite reaction where more consumers are prioritizing convenience now, products that promise both efficiency and ease are highly valuable.
Insight - Consumers who follow trends in skincare are often looking for products that maximize efficacy while minimizing effort. With long and drawn out self-care routines creating an opposite reaction where more consumers are prioritizing convenience now, products that promise both efficiency and ease are highly valuable.
Workshop Question - How could your brand develop a product that's effective but requires minimal effort to use?
Trend Themes
1. Anti-aging Patches - Skincare patches that deliver anti-aging ingredients provide targeted spot treatment, and physically smooth the skin with their application process alone.
2. Micro-needling Patches - Micro-needling patch technology is being incorporated into wrinkle-reducing products to plump and smooth the skin.
3. Mood-boosting Patches - Eye patches with aromatherapy ingredients that provide both cosmetic and therapeutic benefits.
Industry Implications
1. Skincare - Skincare companies can incorporate trend-setting patches into their product lines to provide targeted and efficient spot treatment that effectively addresses common skincare concerns.
2. Beauty - Within the realm of beauty, disruptive technology that combines specific and innovative ingredients with ease of use provides consumers with a competitive value proposition.
3. Retail - As seen with the success of Sephora's Peace Out Wrinkles patches, retail companies that strategically promote the benefits of innovative products can see high demand for these alternative products.
