Category
Fashion
Scaled Restraint
4.8
Trend score
Trend
What is the Patch Care trend?
Patch Care: Products in the form of patches that deliver anti-aging ingredients provide targeted spot treatment, and that physically smooth the skin with their application process alone, are on the rise in the world of beauty.
Insight
The consumer insight behind the Patch Care trend
Consumers who follow trends in skincare are often looking for products that maximize efficacy while minimizing effort. With long and drawn out self-care routines creating an opposite reaction where more consumers are prioritizing convenience now, products that promise both efficiency and ease are highly valuable.
Trend themes
Themes within the Patch Care trend
Three behaviours holding the trend together01
Anti-aging Patches
Skincare patches that deliver anti-aging ingredients provide targeted spot treatment, and physically smooth the skin with their application process alone.
02
Micro-needling Patches
Micro-needling patch technology is being incorporated into wrinkle-reducing products to plump and smooth the skin.
03
Mood-Boosting Patches
Eye patches with aromatherapy ingredients that provide both cosmetic and therapeutic benefits.
Industry implications
What the Patch Care trend means for industry
Where the trend changes the playbookFor
Skincare
Skincare companies can incorporate trend-setting patches into their product lines to provide targeted and efficient spot treatment that effectively addresses common skincare concerns.
For
Beauty
Within the realm of beauty, disruptive technology that combines specific and innovative ingredients with ease of use provides consumers with a competitive value proposition.
For
Retail
As seen with the success of Sephora's Peace Out Wrinkles patches, retail companies that strategically promote the benefits of innovative products can see high demand for these alternative products.
Workshop question
How could your brand develop a product that's effective but requires minimal effort to use?
Trend signals
Trend signals for Patch Care
Trend score 4.8 out of 10, from popularity 77%, activity 60%, freshness 9%.
Popularity77%
Activity60%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Patch Care trend
6 featured examples from Jul 24, 2017 to Dec 13, 2019CategoryFashion
Wrinkle-Reducing Micro-Needling Patches
The Peace Out Wrinkles is an Overnight Wrinkle Treatment
Disruptive innovation opportunity: Develop innovative skincare products and treatments that leverage micro-needling for targeted and effective results.
CategoryFashion
Mood-Boosting Eye Patches
Patchology's moodpatch Series is Made with Aromatherapy Ingredients
The beauty industry can explore innovating eye products that offer mood-boosting benefits through the use of aromatherapy ingredients.
CategoryFashion
Men's Anti-Aging Patches
SiO Beauty's 'SiO for Him' Introduces Wrinkle Repair Silicone Patches
Skincare industry can explore the development of silicone face patches and specialized anti-aging products for men.
CategoryFashion
Overnight Facelift Patches
The SiO Beauty Facelift Set Prevents and Reduces Wrinkles at Night
Companies in the beauty industry can create innovative products and treatments like overnight facelift patches for their customers with anti-aging skin care goals.
CategoryFashion
Chin-Lifting Skincare Patches
The Dr. Jart+ Dermask Neck & Chin Lift Patches Reduce Aging Effects
Disruptive innovation opportunity: Develop innovative skincare formulas and products to target specific signs of aging, such as sagging skin in the neck and chin area.
CategoryFashion
Gem-Shaped Mini Face Masks
Pacifica's Single-Use Face Mask Patches are for Targeted Spots
The beauty and skincare industry can explore the integration of crystal elements into their products to tap into the growing interest in crystal-infused skincare.
