Invite-only online communities connect those with niche interests
Trend - Individuals with specific interests, professions and skills are connecting via online communities that are invite-only. This ensures that people who are swapping information and ideas have the same level expertise as other participants.
Insight - With networking increasingly being digital and existing within online platforms, users are looking to connect with others who specialize in their niche interests, professions or hobbies. By creating communities online that are invite-only, the value and transfer of knowledge among members is seen as a key resource. This trend speaks to the larger ways in which traditional professional activities, such as hiring and training practices, are increasingly coming to life online.
Insight - With networking increasingly being digital and existing within online platforms, users are looking to connect with others who specialize in their niche interests, professions or hobbies. By creating communities online that are invite-only, the value and transfer of knowledge among members is seen as a key resource. This trend speaks to the larger ways in which traditional professional activities, such as hiring and training practices, are increasingly coming to life online.
Workshop Question - Conceptualize an invite-only platform that your brand could use to connect its customers.
