Category
Business
Assisted Conversion
Trend cluster
Category
Invite-Only
Network
Invite-only online communities connect those with niche interests.
3.3
Trend score
Trend
What is the Invite-Only Network trend?
Invite-Only Network: Individuals with specific interests, professions and skills are connecting via online communities that are invite-only. This ensures that people who are swapping information and ideas have the same level expertise as other participants.
Insight
The consumer insight behind the Invite-Only Network trend
With networking increasingly being digital and existing within online platforms, users are looking to connect with others who specialize in their niche interests, professions or hobbies. By creating communities online that are invite-only, the value and transfer of knowledge among members is seen as a key resource. This trend speaks to the larger ways in which traditional professional activities, such as hiring and training practices, are increasingly coming to life online.
Trend themes
Themes within the Invite-Only Network trend
Three behaviours holding the trend together01
Invite-Only Networking
Invite-only online communities are a growing trend for people with specific interests or professions to connect and exchange ideas. This trend presents opportunities for businesses to create exclusive online communities for their customers or employees to share knowledge and improve engagement.
02
Social Collection-Oriented Apps
Social platforms that cater to collecting and curating physical objects are gaining popularity as users look to connect with like-minded individuals. This trend presents opportunities for businesses to create platforms that allow customers to showcase their products and connect with other enthusiasts.
03
Membership-Based Community Apps
Membership-based community apps that connect individuals based on shared interests or passions are becoming more popular, offering real-world events and networking opportunities. This trend presents opportunities for businesses to create online communities for their customers that offer exclusive events and experiences.
Industry implications
What the Invite-Only Network trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can leverage invite-only networking to create exclusive communities of their most loyal customers, providing a forum for these customers to share ideas and feedback.
For
Entertainment
Social collection-oriented apps can provide a platform for entertainment companies to connect with their audiences and create communities of passionate fans.
For
Technology
Membership-based community apps offer opportunities for technology companies to connect with their users, offering exclusive events and opportunities for users to provide feedback on products and services.
Workshop question
Conceptualize an invite-only platform that your brand could use to connect its customers.
Trend signals
Trend signals for Invite-Only Network
Trend score 3.3 out of 10, from popularity 53%, activity 38%, freshness 8%.
Popularity53%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Invite-Only Network trend
5 featured examples from Apr 29, 2017 to May 1, 2019CategoryTech
Invite-Only Community Apps
The Squad App Helps Millennial & Gen Z Users Make Real-Life Connections
The Squad app provides a unique approach to social networking by focusing on invite-only community connections based on shared passions.
CategoryTech
Retail Collaboration Apps
Target's Invite-Only 'Studio Connect' Has Members Collab with Designers
Disruptive innovation opportunity: Create a platform that allows retailers to collaborate with customers and designers to create products that meet customer needs.
CategoryTech
Social Collection-Oriented Apps
'Ownetic' Connects Those with a Passion for Collecting
The rise of social collection-oriented apps like 'Ownetic' presents opportunities for social media platforms to integrate specialized features for collectors.
CategoryPop Culture
Joke-Writing Apps
'Pitch' is a Comedy Writing App That Lets Clever Writers Get Paid
Media and entertainment companies can leverage Pitch to discover and acquire fresh comedic content that resonates with today's audience.
CategoryTech
Private Musician Social Networks
The Invite-only Jammcard Music Network Connects Industry Pros
The Jammcard music network demonstrates potential opportunities for exclusive online communities and networking platforms within the music industry.
