Devices provide quality massage therapy to aid in post-workout recovery
Trend - Consumers are seeking products that provide targeted massages that can help expedite the repair of muscles after a workout. These devices enable consumers to customize the experience to their needs and timeframe.
Insight - As high-active, health-focused lifestyles become more commonplace, consumers are seeking convenient, yet professional-grade items to assist in maintaining this. This is a result of consumers self-educating on topics such as kinesiology or nutrition. Ultimately, Internet-literate consumers are reaching levels of expertise (in various subjects) that have never been accessible to the layman until now. Products will need to adjust to this.
Insight - As high-active, health-focused lifestyles become more commonplace, consumers are seeking convenient, yet professional-grade items to assist in maintaining this. This is a result of consumers self-educating on topics such as kinesiology or nutrition. Ultimately, Internet-literate consumers are reaching levels of expertise (in various subjects) that have never been accessible to the layman until now. Products will need to adjust to this.
Workshop Question - Consider how your brand's products or services can enable consumers to achieve professional-level experiences autonomously.
Trend Themes
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Targeted Massage Therapy — Consumers are seeking products that provide targeted massages to aid in post-workout recovery, using devices that enable customization of experience to their needs and timeframe.
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Everyday Massage Therapy Devices — Consumers are also seeking everyday massage therapy devices, usable for providing relief and recovery between workouts, or for unwinding from stress and naturally alleviating pain and muscle soreness.
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Recovery-accelerating Sport Massagers — The demand for recovery-accelerating sport massagers like Prosage Thermo is growing among both professional athletes and beginners, helping improve muscle-related issues, range of motion and reduce pain.
Industry Implications
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Health and Wellness — As high-active, health-focused lifestyles become more commonplace, products from devices to food will need to adjust to this new and evolving consumers' behavior for the opportunity to fill this sizeable gap.
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Sports and Fitness — Both professional athletes and those starting to work out can benefit from recovery and pain management devices that aid in post-workout recovery, muscle soreness and improvement of range of motion.
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Home and Lifestyle — Noninvasive pain relief products are gaining more popularity from consumers who are seeking better ways to manage ailments from home, creating new innovations in this market segment.
