Targeted Recuperation

Devices provide quality massage therapy to aid in post-workout recovery

Implications - Consumers are seeking products that provide targeted massages that can help expedite the repair of muscles after a workout. These devices enable consumers to customize the experience to their needs and timeframe. Such products highlight the consumer interest in having greater autonomy for professional-level care with the convenience of being able to easily incorporate it into their self-care routine.

Workshop Question - Consider how your brand's products or services can enable consumers to achieve professional-level experiences autonomously.
SCORE 8.4
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58,948 Total Clicks
Jun 17 - May 19
This Quarter and Warm
TechLifestyleHealth
Featured Examples
Miniature Microcurrent Muscle Massagers - The 'STRIG' Full-Body Massager Tackles Deep Knots and More
SCORE 9.1
This Quarter and V. Hot 1,840 Clicks Pub: Apr 24, 19
Miniature Microcurrent Muscle Massagers
The 'STRIG' Full-Body Massager Tackles Deep Knots and More
Noninvasive pain relief products are gaining more popularity from consumers who are seeking a better way to manage ailments from home, which is seeing new innovations like the ‘STRIG’... [More]
Professional-Grade Muscle Massagers - The 'TheraGun' Works Out Tight Muscles for Athletes
SCORE 6.6
Warm 2,089 Clicks Pub: Jun 19, 17
Professional-Grade Muscle Massagers
The 'TheraGun' Works Out Tight Muscles for Athletes
Tight muscles can be a pain as well as a problem that could affect performance, so the ‘TheraGun’ muscle massager is intended to provide athletes with a way to work out tightness and... [More]
Cordless Recovery Massagers - Hyperice's 'Hypervolt' Reduces Soreness and Boosts Circulation
SCORE 6.9
Warm 764 Clicks Pub: Mar 1, 18
Cordless Recovery Massagers
Hyperice's 'Hypervolt' Reduces Soreness and Boosts Circulation
Hyperice recently unveiled its newest product, Hypervolt, as a cordless vibration therapy device to enhance mobility and recovery. The lightweight, yet powerful device can be used to relieve main,... [More]
Everyday Massage Therapy Devices - Theragun's Lightweight liv Introduces Portable Percussive Therapy
SCORE 7.2
This Quarter and Warm 227 Clicks Pub: Apr 25, 19
Everyday Massage Therapy Devices
Theragun's Lightweight liv Introduces Portable Percussive Therapy
Following the release of the original Theragun a few years ago, an all-new everyday massage therapy device is being introduced as the Theragun liv. This portable percussive therapy device is compact... [More]
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