Harmony's USA Program Collection Boasts Ivy League Inspirations
References: en.harmony-paris & hypebeast
Parisian fashion label Harmony introduces its latest collection for the Spring/Summer 2019 season and it boasts the title 'USA Program.' The main inspiration that lies behind the capsule is drawn from Ivy Leagues and the overall community of campus lifestyles within America.
David Obadia honors the college culture with the infusion of sporty design languages that are also preppy as well. The seasonal collection is captured in a lookbook that is led, styled, and directed by Emily Oberg. The range features pieces including sweaters, hoodies, caps, and tees -- all of which are complete in a vintage-like aesthetic. The apparel designs are constructed from '4 seasons' organic cotton materials and are accented with minimal details. The USA Program collection is set to drop on April 17th exclusively at Harmony.
David Obadia honors the college culture with the infusion of sporty design languages that are also preppy as well. The seasonal collection is captured in a lookbook that is led, styled, and directed by Emily Oberg. The range features pieces including sweaters, hoodies, caps, and tees -- all of which are complete in a vintage-like aesthetic. The apparel designs are constructed from '4 seasons' organic cotton materials and are accented with minimal details. The USA Program collection is set to drop on April 17th exclusively at Harmony.
Trend Themes
1. Collegiate-influenced Fashion - Disruptive innovation opportunity: Create a clothing line that combines the classic style of ivy league fashion with modern streetwear elements.
2. Vintage-aesthetic Apparel - Disruptive innovation opportunity: Develop a line of clothing made from organic cotton materials that has a nostalgic and retro feel.
3. Community-inspired Fashion - Disruptive innovation opportunity: Create a fashion collection that celebrates specific communities or subcultures, incorporating their unique style and values.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable fabrics and materials into the fashion industry, offering eco-friendly alternatives to traditional clothing manufacturing.
2. Streetwear - Disruptive innovation opportunity: Incorporate traditional and cultural elements from different regions into streetwear designs to create unique and globally influenced fashion styles.
3. Retail - Disruptive innovation opportunity: Launch a retail concept that combines fashion with community engagement, creating a space where customers can connect and share their passions.
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