Brands re-imagine traditionally liquid products in solid cubic formats
Trend - Brands in culinary, health, wellness and beauty markets are offering solid, cubic product formats as a way to entice consumers. Adding a new experience to traditional products like shampoos and drinks, allows brands to showcase classic products in a new light.
Insight - The rise of social media has prompted many consumers to create virtual identities showcasing their lifestyle through content. Young demographics view their purchases as opportunities to share their interests, and so have a preference for products that can create aesthetically pleasing content. Brands are catering to these consumers by providing re-imagined product formats that are conducive to sharing on social media.
Insight - The rise of social media has prompted many consumers to create virtual identities showcasing their lifestyle through content. Young demographics view their purchases as opportunities to share their interests, and so have a preference for products that can create aesthetically pleasing content. Brands are catering to these consumers by providing re-imagined product formats that are conducive to sharing on social media.
Workshop Question - How can your brands reinvent a traditional product by changing its format?
