Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cubic
Formation
Brands re-imagine traditionally liquid products in solid cubic formats.
4.8
Trend score
Trend
What is the Cubic Formation trend?
Cubic Formation: Brands in culinary, health, wellness and beauty markets are offering solid, cubic product formats as a way to entice consumers. Adding a new experience to traditional products like shampoos and drinks, allows brands to showcase classic products in a new light.
Insight
The consumer insight behind the Cubic Formation trend
The rise of social media has prompted many consumers to create virtual identities showcasing their lifestyle through content. Young demographics view their purchases as opportunities to share their interests, and so have a preference for products that can create aesthetically pleasing content. Brands are catering to these consumers by providing re-imagined product formats that are conducive to sharing on social media.
Trend themes
Themes within the Cubic Formation trend
Three behaviours holding the trend together01
Solid Cubic Formats
Brands in culinary, health, wellness and beauty markets are offering solid, cubic product formats as a way to entice consumers and create aesthetically pleasing content on social media.
02
Easy-to-use Single-Use Products
Consumers are showing increasing interest in single-use, zero-waste, plastic-free personal care products.
03
Flavor and Aesthetics Innovation
Chefs, brands, and businesses are incorporating intricate flavors and stunning aesthetics into their products, inspiring 'boujee' nostalgia and tapping into visual sharing trends on social media.
Industry implications
What the Cubic Formation trend means for industry
Where the trend changes the playbookFor
Personal Care
Businesses in the personal care industry can take advantage of the trend for solid cubic formats or single-use products and appeal to environmentally conscious consumers.
For
Food and Beverage
Restaurants and food brands can use the trend of intricate flavors and stunning aesthetics to offer more shareable and Instagrammable products.
For
Health and Wellness
Health and wellness brands can take advantage of the trend for easy-to-use, innovative products and offer solutions to consumers with busy schedules or specific health needs.
Workshop question
How can your brands reinvent a traditional product by changing its format?
Trend signals
Trend signals for Cubic Formation
Trend score 4.8 out of 10, from popularity 74%, activity 60%, freshness 8%.
Popularity74%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cubic Formation trend
5 featured examples from Apr 4, 2017 to Apr 25, 2019CategoryEco
Single-Use Shampoo Cubes
Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo
Disruptive innovation opportunity: Explore sustainable and eco-friendly options within the beauty and personal care industry to cater to the increasing demand for environmentally…
CategoryLifestyle
Nostalgic Puzzle Desserts
Chef Cedric Grolet Creates Gorgeous Edible Rubik's Cube Treats
Fine dining restaurants can capitalize on the trend of nostalgic desserts by leveraging gourmet ingredients and artistic skills to create visually stunning and delicious desserts…
CategoryLifestyle
Kid-Friendly Smoothie Cubes
'Beyond the Highchair Shakables' are Plant-Based Smoothie Starters
The food and beverage industry can use fresh-to-frozen technology and plant-based ingredients to create new convenient and healthy options for consumers.
CategoryFashion
Unicorn-Themed Bath Products
Walmart Unveiled a Colorful Beauty Line That's Incredibly Affordable
Beauty and personal care brands can create innovative and affordable product lines, such as Walmart's Hallu unicorn-themed bath products, to appeal to a wider consumer base.
CategorySocial Good
Free-From Coffee Cubes
Santo's Cubes of Coffee are Made with Columbian Coffee and Cane Sugar
The coffee industry can benefit from introducing more mess-free and innovative coffee products with new flavors and formats.
