Cubic Formation

Brands re-imagine traditionally liquid products in solid cubic formats

Implications - Brands in culinary, health, wellness and beauty markets are testing out new, solid, cubic product formats as a way to entice consumers. Adding a new experience to traditional products like shampoos and drinks, allows brands to showcase classic products in a new light. These unconventional product formats will intrigue consumers and allow them to be more experimental with their purchases.

Workshop Question - How can your brands reinvent a traditional product by changing its format?
SCORE 7.5
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61,549 Total Clicks
Apr 17 - Apr 19
This Quarter and Warm
LifestyleFoodHealthLifeDrinking
Featured Examples
Single-Use Shampoo Cubes - Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo
SCORE 8.8
This Quarter and V. Hot 1,235 Clicks Pub: Apr 25, 19
Single-Use Shampoo Cubes
Beauty Kubes Creates Convenient, Easy-to-Use Plastic-Free Shampoo
For many years, environmentally minded consumers have been using plastic-free shampoo bars and the fight against plastic is only stirring up even more interest in waste-reducing personal care... [More]
Nostalgic Puzzle Desserts - Chef Cedric Grolet Creates Gorgeous Edible Rubik's Cube Treats
SCORE 5.1
Warm 1,796 Clicks Pub: Apr 4, 17
Nostalgic Puzzle Desserts
Chef Cedric Grolet Creates Gorgeous Edible Rubik's Cube Treats
Created by Cedric Grolet, these edible Rubik’s Cube creations are mind-boggling in a whole new way. The French chef uses a combination of gourmet ingredients, beautiful colors and daring... [More]
Kid-Friendly Smoothie Cubes - 'Beyond the Highchair Shakables' are Plant-Based Smoothie Starters
SCORE 7
This Quarter and Warm 359 Clicks Pub: Apr 18, 19
Kid-Friendly Smoothie Cubes
'Beyond the Highchair Shakables' are Plant-Based Smoothie Starters
Harvest to Highchair launched its Beyond the Highchair Shakables as nutritionally balanced fresh-to-frozen cubes that can be used as smoothie starters to support families. The packs pair a fruit and... [More]
Unicorn-Themed Bath Products - Walmart Unveiled a Colorful Beauty Line That's Incredibly Affordable
SCORE 5.7
Warm 707 Clicks Pub: Apr 24, 18
Unicorn-Themed Bath Products
Walmart Unveiled a Colorful Beauty Line That's Incredibly Affordable
In time for the spring and summer, Walmart released a series of unicorn-themed bath products, which consists of eight different products, all from a brand called Hallu. Included in the range are a... [More]
Free-From Coffee Cubes - Santo's Cubes of Coffee are Made with Columbian Coffee and Cane Sugar
SCORE 6.2
This Year and Warm 317 Clicks Pub: Sep 11, 18
Free-From Coffee Cubes
Santo's Cubes of Coffee are Made with Columbian Coffee and Cane Sugar
Santo Coffee Cubes will soon be launching its cubes of coffee on a Kickstarter campaign, introducing a product that appeals to busy individuals, as well as those who want to support coffee growers... [More]
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