Brands re-imagine traditionally liquid products in solid cubic formats
Trend - Brands in culinary, health, wellness and beauty markets are offering solid, cubic product formats as a way to entice consumers. Adding a new experience to traditional products like shampoos and drinks, allows brands to showcase classic products in a new light.
Insight - The rise of social media has prompted many consumers to create virtual identities showcasing their lifestyle through content. Young demographics view their purchases as opportunities to share their interests, and so have a preference for products that can create aesthetically pleasing content. Brands are catering to these consumers by providing re-imagined product formats that are conducive to sharing on social media.
Insight - The rise of social media has prompted many consumers to create virtual identities showcasing their lifestyle through content. Young demographics view their purchases as opportunities to share their interests, and so have a preference for products that can create aesthetically pleasing content. Brands are catering to these consumers by providing re-imagined product formats that are conducive to sharing on social media.
Workshop Question - How can your brands reinvent a traditional product by changing its format?
Trend Themes
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Solid Cubic Formats — Brands in culinary, health, wellness and beauty markets are offering solid, cubic product formats as a way to entice consumers and create aesthetically pleasing content on social media.
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Easy-to-use Single-use Products — Consumers are showing increasing interest in single-use, zero-waste, plastic-free personal care products.
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Flavor and Aesthetics Innovation — Chefs, brands, and businesses are incorporating intricate flavors and stunning aesthetics into their products, inspiring 'boujee' nostalgia and tapping into visual sharing trends on social media.
Industry Implications
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Personal Care — Businesses in the personal care industry can take advantage of the trend for solid cubic formats or single-use products and appeal to environmentally conscious consumers.
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Food and Beverage — Restaurants and food brands can use the trend of intricate flavors and stunning aesthetics to offer more shareable and Instagrammable products.
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Health and Wellness — Health and wellness brands can take advantage of the trend for easy-to-use, innovative products and offer solutions to consumers with busy schedules or specific health needs.
