'Hello Jo' is a British-born, Korean-developed beauty brand that recently introduced three products in the form of caffeinated masks. The masks for the lips, eyes and hair are all based around active caffeine. While the Bright Eyes gel patches are formulated to reduce puffiness and brighten dark circles, the Pack of Power for the hair uses active caffeine to tame frizziness, reduce breakages and prevent split ends. The final product of the newly released trio from Hello Jo is the gel-to-foam Speak Up! lip mask, which is said to slough away dead skin cells and promote plump, nourished skin.
Some of the other ingredients that can be found in Hello Jo's caffeine-fuelled beauty range include various fruit oils, extracts and Acmella Oleracea, which the brand calls "nature's alternative to Botox."