Category
Lifestyle
Assisted Choices
Trend cluster
Category
Supportive
Menopause
Health brands prioritize emotional support for women experiencing menopause.
4.7
Trend score
Trend
What is the Supportive Menopause trend?
Supportive Menopause: Health brands are honing in on an often under-served demographic by prioritizing the mental and emotional support of people who experience menopause. These platforms and services offer peer support and education to improve the lives of people experiencing this drastic change.
Insight
The consumer insight behind the Supportive Menopause trend
In the medical space, issues that are specific to women aren't always taken seriously, or acknowledged as mental and physical barriers to living comfortably. Knowing this, many are seeking out forms of education and support outside of the medical space alone--turning to peers and experts in other ways so that they can understand their bodies through more empathetic and supportive platforms.
Trend themes
Themes within the Supportive Menopause trend
Three behaviours holding the trend together01
Supportive Menopause Services
Health brands are prioritizing emotional support for women experiencing menopause through peer support and education.
02
Personalized Menopause Support Apps
Innovative menopause apps leverage modern technologies such as AI and digital therapeutics to provide personalized support and relief to women.
03
Brand-Backed Menopause Summits
Beauty and women's networks team up to host menopause summits that offer tools and insights to aid women during this stage of life.
Industry implications
What the Supportive Menopause trend means for industry
Where the trend changes the playbookFor
Femtech
Femtech companies can leverage modern technologies and personalized support to address the gap in healthcare services for menopause.
For
Healthcare Benefit Providers
Healthcare benefit providers can offer flexible benefits to employees for menopausal health concerns, given the growing importance of mental wellbeing in the workforce.
For
Beauty Industry
Beauty companies can create menopause-specific products and services, as well as host menopause-focused events and summits.
Workshop question
How could your brand cater to under-served demographics?
Trend signals
Trend signals for Supportive Menopause
Trend score 4.7 out of 10, from popularity 65%, activity 60%, freshness 14%.
Popularity65%
Activity60%
Freshness14%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Supportive Menopause trend
11 featured examples from May 26, 2020 to Feb 15, 2023CategoryLifestyle
AI-Powered Menopause Apps
This App Uses Powerful Algorithms & Sensors to Provide Relief to Women
There is a growing demand for femtech solutions that offer aging-related support and menopause relief.
CategoryLifestyle
Virtual Assistant Menopause Apps
The 'Issviva' App Offers Access to Lifestyle Tips & Expert Advice
Health tech companies can innovate by creating virtual lifestyle coaches that provide personalized, evidence-based strategies for health management.
CategoryLifestyle
Empowering Menopause Platforms
Elektra Health Supports & Educates Women Experiencing Menopause
Women's healthcare providers can harness digital platforms to provide specialized menopause support and improve patient outcomes.
CategoryLifestyle
Specialist Wellness Insurance Apps
Peppy Offers Expert Healthcare and Wellbeing Support
Disruptive innovation opportunity: Redefining healthcare insurance by incorporating specialized support, beyond traditional coverage, through convenient smartphone apps.
CategoryLife-Stages
Menopause-Centric Community Features
The Peanut App is Planning on Launching a New Digital Space
The Peanut App's focus on community-building opens opportunities for social networking services to provide tailored online support spaces.
CategorySocial Good
Brand-Backed Menopause Summits
Vichy Teams with AllBright Network for its First Menopause Summit
Beauty industry players have the opportunity to create products and solutions that target menopausal women, including skincare, haircare, and supplements.
CategoryLifestyle
Community Menopause Apps
Peanut Menopause Helps Women Navigate Womanhood Together
Health services that offer guidance, support, and resources for menopausal women present a disruptive opportunity to provide specialized care for this demographic.
CategoryLife-Stages
Optimistic Menopause Podcasts
The ECHO's Menopod Explores Fashion, Sex, the Workplace, and More
The health and wellness industry can develop innovative menopause management solutions, from supplements and mindfulness apps to telemedicine and personalized nutrition plans.
CategoryLifestyle
Female Health Prescription Services
Femtec Health Partners With GeniusRx To Launch a D2C Platform
GeniusRx's partnership with FemTec Health represents an opportunity for online pharmacies to partner with targeted health and wellness brands to offer personalized prescription de…
CategoryLifestyle
Insightful Menopause-Tracking Apps
Caria Helps Users Track Their Menopause Symptoms
The healthcare technology industry can leverage the trend of personalized menopause-tracking apps to develop innovative solutions for remote patient monitoring and personalized he…
CategoryTech
On-Demand Menopause Relief
Stella is a Menopause App for Personalized Symptom Relief
Personalized health apps and services offer a new revenue stream for healthcare providers looking to address the rapidly growing market of menopausal women seeking better symptom…
