Category
Art & Design
Oven Aesthetics
Trend cluster
Category
COVID
Planning
Urban planning initiatives accelerate or change course in light of COVID-19.
3.8
Trend score
Trend
What is the COVID Planning trend?
COVID Planning: With COVID-19 likely to be a global concern for the foreseeable future, and stricter physical distancing restrictions lifting around the world as governments try to get their economies back on track, new urban planning initiatives are emerging in order to better accommodate a world where physical distancing will still be required to some extent as people go about their daily lives.
Insight
The consumer insight behind the COVID Planning trend
The majority of consumers understand that even once life closely resembles a pre-COVID world, there are some habits and aspects of daily life that will look different once restrictions have loosened. Consumers will still be concerned for their safety and the safety of their loved ones, and they expect that governments will accommodate health and safety initiatives in the process of reopening economies.
Trend themes
Themes within the COVID Planning trend
Three behaviours holding the trend together01
Social Distancing Designs
Developing creative solutions like physical distancing designs or layouts for indoor and outdoor spaces to ensure safety for individuals amid the COVID-19 pandemic pose an opportunity for architects and designers.
02
Smart Urban Planning Initiatives
With the COVID-19 outbreak likely to be a global concern for the foreseeable future, there is an opportunity for businesses for sustainable and smart urban planning initiatives that accommodate health and safety initiatives.
03
Increasing Adoption of Digital Maps
There is an opportunity for businesses to help vulnerable neighborhoods during the COVID-19 pandemic and better understand the impact of the virus by analyzing and mapping data.
Industry implications
What the COVID Planning trend means for industry
Where the trend changes the playbookFor
Architecture
There is an opportunity for architects to develop social distancing designs for indoors and outdoors spaces.
For
Urban Planning
There is an opportunity for businesses to invest in smart and sustainable urban planning initiatives amid the COVID-19 pandemic.
For
Data Analytics
There is an opportunity for data analytical businesses to help vulnerable neighborhoods during the COVID-19 pandemic and better understand the impact of the virus by analyzing and mapping data.
Workshop question
How is your brand planning for the new normal after COVID-19-related restrictions are lifted?
Trend signals
Trend signals for COVID Planning
Trend score 3.8 out of 10, from popularity 51%, activity 53%, freshness 9%.
Popularity51%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the COVID Planning trend
5 featured examples from Mar 24 to May 20, 2020CategoryWorld
Physical Distancing Designs
The Commune di Milano is Calling for Help from Architects & Designers
Architects have the opportunity to contribute innovative physical distancing designs and infrastructure that can be implemented in commercial and public spaces.
CategoryLifestyle
Safe Distance Park Designs
NYC's Domino Park Paints Large Circles to Encourage Social Distancing
Incorporating social distancing guidelines into park and public space designs is a new opportunity for urban planners to innovate in the post-COVID-19 world.
CategorySocial Good
Pandemic-Fighting Digital Maps
Urban Footprint Identifies Neighborhoods Vulnerable to COVID-19
Urban Footprint highlights the potential for urban planning tools to leverage data and provide valuable insights for disaster relief efforts.
CategoryLifestyle
Safety-Focused Street Expansions
Toronto to Provide Residents with More Room on the Sidewalks
Opportunities for urban planners to redesign streets and create safe and accessible spaces for pedestrians and cyclists.
CategoryLifestyle
City-Responsive Recovery Sites
Toronto Prepares to Open up A Second Site to Help Those in Need
Opportunities for innovation include development of more specialized recovery centers, use of technology in monitoring COVID-19 patients, and incorporating telehealth in homeless…
