Restaurants are now offering delivery and pick-up of grocery essentials
Trend - Since the introduction of social distancing, restaurants have had to pivot from dine-in service to take-out only and many have opted to sell their food products to provide consumers access to essential groceries. Various restaurants are now offering curbside pick up and delivery options for these goods.
Insight - Amid the COVID-19 pandemic, many consumers are finding it difficult to access essential items. In addition, consumers are still cautious of entering stores for fear of catching the virus and in-store restrictions have made grocery shopping more difficult. Consequently, consumers are turning to brands that are able to provide them convenient alternatives to their standard shopping habits.
Insight - Amid the COVID-19 pandemic, many consumers are finding it difficult to access essential items. In addition, consumers are still cautious of entering stores for fear of catching the virus and in-store restrictions have made grocery shopping more difficult. Consequently, consumers are turning to brands that are able to provide them convenient alternatives to their standard shopping habits.
Workshop Question - How can your brand pivot its services to meet the needs of consumers during challenging times?
Trend Themes
1. Restaurant Grocery Sales - Restaurants are selling grocery staples and household products online and through delivery services to provide consumers access to essential items and convenient alternatives to standard shopping habits.
2. Virtual Supermarkets - Restaurants are launching virtual supermarkets where shoppers can buy groceries and pantry staples like bread, milk, and butter online and pick them up at the store or order delivery.
3. Restaurant-branded Grocery Pick-ups - Restaurants are offering virtual supermarkets where consumers can buy groceries and staples online, then pick them up at the restaurant or order delivery where shoppers will receive a discount on food item pick-ups and free delivery.
Industry Implications
1. Retail - Retailers and grocery stores can adopt delivery methods available by partnering with food delivery services or offering pickup options at their physical locations.
2. Hospitality - Hotels, motels, and other accommodations within the hospitality industry that offer in-room dining can try selling guests grocery staples or pantry items to use during extended in-room stays.
3. Foodservice - Restaurants, cafés, and other foodservice establishments can enhance their revenue stream by offering grocery essentials and pantry staples while also giving consumers the opportunity to purchase complete meal kits to make their own dishes at home.
