Category
Lifestyle
Shortcut Suppers
Trend cluster
Category
Restaurant
Grocery
Restaurants are now offering delivery and pick-up of grocery essentials.
3.4
Trend score
What's Happening
What is the Restaurant Grocery trend?
Restaurant Grocery: Since the introduction of social distancing, restaurants have had to pivot from dine-in service to take-out only and many have opted to sell their food products to provide consumers access to essential groceries. Various restaurants are now offering curbside pick up and delivery options for these goods.
Insight
The consumer insight behind the Restaurant Grocery trend
Amid the COVID-19 pandemic, many consumers are finding it difficult to access essential items. In addition, consumers are still cautious of entering stores for fear of catching the virus and in-store restrictions have made grocery shopping more difficult. Consequently, consumers are turning to brands that are able to provide them convenient alternatives to their standard shopping habits.
Evidence
Examples of the Restaurant Grocery trend
CategoryBusiness
Restaurant Grocery Deliveries
Earls Restaurant + Bar Debuted the New Earls Grocery Program
Restaurants adapting their business models to provide grocery items and meet changing consumer demands.
CategoryBusiness
Restaurant-Branded Grocery Pick-Ups
Local Public Eatery is Now Offering to Sell Grocery Staples
The food industry can explore opportunities to pivot towards the online grocery space and offer their own virtual supermarkets as a way to capture market share and offer convenien…
CategoryBusiness
Restaurant Essentail Item Pivots
JOEY Restaurants is Now Selling Grocery Staples and Home Products
Expanding the range of products offered beyond restaurant meals creates new revenue streams and customer loyalty for food delivery services.
CategoryBusiness
Converted Restaurant Grocery Stores
Pai Toronto Debuted a New Food Market with Essential Goods
Restaurants in the hospitality industry can explore new revenue streams by converting into grocery stores during times of crisis.
Workshop question
How can your brand pivot its services to meet the needs of consumers during challenging times?
Trend themes
Themes within the Restaurant Grocery trend
Three behaviours holding the trend together01
Restaurant Grocery Sales
Restaurants are selling grocery staples and household products online and through delivery services to provide consumers access to essential items and convenient alternatives to standard shopping habits.
02
Virtual Supermarkets
Restaurants are launching virtual supermarkets where shoppers can buy groceries and pantry staples like bread, milk, and butter online and pick them up at the store or order delivery.
03
Restaurant-Branded Grocery Pick-Ups
Restaurants are offering virtual supermarkets where consumers can buy groceries and staples online, then pick them up at the restaurant or order delivery where shoppers will receive a discount on food item pick-ups and free delivery.
Industry implications
What the Restaurant Grocery trend means for industry
Where the trend changes the playbookFor
Retail
Retailers and grocery stores can adopt delivery methods available by partnering with food delivery services or offering pickup options at their physical locations.
For
Hospitality
Hotels, motels, and other accommodations within the hospitality industry that offer in-room dining can try selling guests grocery staples or pantry items to use during extended in-room stays.
For
Foodservice
Restaurants, cafés, and other foodservice establishments can enhance their revenue stream by offering grocery essentials and pantry staples while also giving consumers the opportunity to purchase complete meal kits to make their own dishes at home.
Trend signals
Trend signals for Restaurant Grocery
Trend score 3.4 out of 10, from popularity 58%, activity 37%, freshness 9%.
Popularity58%
Activity37%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
