WILE creates 100% plant-based menopause supplements and solutions for emotional, menopausal and hormonal wellness that specifically address the needs of women over 40. The bottled herbal capsules can be found in varieties like Women's Stress, 40+ Period Support, Hot Flash and 40+ Hormonal Wellness, which tap into the natural powers of ingredients such as adaptogenic ashwagandha, root and leaf extracts and seed powders.
The brand offers not just plant-powered supplements but also tinctures and functional beverages to provide relief from stress, hot flashes, mood swings and more.
Serena Williams recently invested an undisclosed amount in the woman-created vegan supplement brand, amplifying its mission to empower women undergoing different stages of menopause. Thanks to the new funding, new funding, WILE is set to launch nine products this month at Whole Foods Markets.
Key Themes Behind This Trend
- Plant-based Menopause Products
- Opportunity for disruptive innovation in creating more plant-based menopause supplements in the wellness industry.
- Adaptogenic Supplements
- Opportunity for disruptive innovation in creating supplements that focus on the benefits of adaptogenic ingredients in the wellness industry.
- Functional Beverages for Menopause Relief
- Opportunity for disruptive innovation in creating functional beverages that provide relief from menopause symptoms in the beverage industry.
Where This Applies
- Wellness Industry
- Opportunity for the wellness industry to expand its offerings to cater to women undergoing different stages of menopause.
- Vegan Supplement Industry
- Opportunity for the vegan supplement industry to create more products for women undergoing different stages of menopause.
- Beverage Industry
- Opportunity for the beverage industry to expand its product offerings to include functional beverages that address menopause symptoms.
