Whole Foods Markets Will Begin Carrying Natreve Supplements
Niko Pajkovic — April 28, 2022 — Lifestyle
References: nosh
Natreve, a premium "ocean-forward" wellness company, announced that it has entered a distribution deal with Whole Foods Markets. The health-focused retailer will begin selling the brand's popular vegan and wellness products nationwide starting April 30.
Fans of the brand will be excited to see that Whole Food Markets will begin offering Natreve's high-quality vegan protein powders, which come in delicious flavor variations such as Strawberry Shortcake, French Vanilla Wafer Sundae, and Fudge Brownie. Alongside the brand's plant-based proteins, Whole Food Markets will also sell Natreve's signature wellness mixes, which have been formulated to address a variety of health-related issues.
“Partnering with such an iconic retailer that believes in our mission and understands the importance of our sustainability goals is an honor and a turning point in solidifying our goal of being the most sustainable wellness brand in the world," said Roland Radu, CEO of Natreve.
Image Credit: Natreve
Fans of the brand will be excited to see that Whole Food Markets will begin offering Natreve's high-quality vegan protein powders, which come in delicious flavor variations such as Strawberry Shortcake, French Vanilla Wafer Sundae, and Fudge Brownie. Alongside the brand's plant-based proteins, Whole Food Markets will also sell Natreve's signature wellness mixes, which have been formulated to address a variety of health-related issues.
“Partnering with such an iconic retailer that believes in our mission and understands the importance of our sustainability goals is an honor and a turning point in solidifying our goal of being the most sustainable wellness brand in the world," said Roland Radu, CEO of Natreve.
Image Credit: Natreve
Trend Themes
1. Ocean-friendly Supplements - As people become more environmentally conscious, there is a growing trend for products which promote sustainable sourcing and manufacturing processes.
2. Plant-based Protein Powders - As more people adopt vegan or vegetarian diets, there is an increasing demand for high-quality plant-based protein powders with delicious flavor options.
3. Health Supplements for Specific Needs - There is a trend for wellness brands to offer signature mixes targeted towards specific health-related issues, providing a tailored approach for consumers.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on the trend towards sustainable, plant-based supplements and targeted wellness mixes to attract environmentally conscious consumers.
2. Retail - As evidenced by Whole Foods' deal with Natreve, there is an opportunity for retailers to offer unique and ocean-friendly products to attract health-focused, eco-conscious consumers.
3. Food and Beverage - There is an opportunity for the food and beverage industry to incorporate high-quality plant-based protein powders into their products, such as using them as a base for smoothies or as an ingredient in baked goods.
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