CBD is increasingly incorporated into chewing gum formats
Trend - As cannabis and its various properties are made mainstream across North America, brands in this space are now incorporating CBD into chewing gum formats for people to consume easily and on-the-go.
Insight - For people who are regular cannabis users, incorporating the ingredient into all aspects of their lives is considered a part of their "wellness" routines. CBD in particular is popular among consumers for the anti-inflammatory effects it has on the body, without the psychoactive effects of THC. For wellness-minded consumers, incorporating this ingredient into their everyday routines is a small but significant aspect of their overall health goals.
Insight - For people who are regular cannabis users, incorporating the ingredient into all aspects of their lives is considered a part of their "wellness" routines. CBD in particular is popular among consumers for the anti-inflammatory effects it has on the body, without the psychoactive effects of THC. For wellness-minded consumers, incorporating this ingredient into their everyday routines is a small but significant aspect of their overall health goals.
Workshop Question - How could your brand better integrate its product into consumers daily routines?
Trend Themes
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Functional Chewing Gums — CBD is being incorporated into chewing gums designed to offer a consistent dose and various functional benefits for consumers.
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Cbd-infused Food and Drink Products — More food and drink products are being made with CBD to support overall wellbeing in different forms.
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CBD Delivery Systems — Brands are developing unique and effective delivering systems to ensure a high bioavailability of CBD for consumers looking for a faster, more reliable intake.
Industry Implications
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Food and Beverage — The Food and Beverage industry can reference CBD-infused food and drink products to support overall wellbeing.
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Wellness — The Wellness industry can reference CBD-powered delivery systems that offer a consistent dose and different functional benefits for consumers.
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Pharmaceuticals — The Pharmaceuticals industry can reference the use of CBD for alternative therapies and healing properties.
