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CBD Gum

CBD is increasingly incorporated into chewing gum formats

Trend - As cannabis and its various properties are made mainstream across North America, brands in this space are now incorporating CBD into chewing gum formats for people to consume easily and on-the-go.

Insight - For people who are regular cannabis users, incorporating the ingredient into all aspects of their lives is considered a part of their "wellness" routines. CBD in particular is popular among consumers for the anti-inflammatory effects it has on the body, without the psychoactive effects of THC. For wellness-minded consumers, incorporating this ingredient into their everyday routines is a small but significant aspect of their overall health goals.
Workshop Question - How could your brand better integrate its product into consumers daily routines?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
42,972 Total Clicks
Date Range:
Jan 19 — May 20
Trending:
Mild
Consumer Insight Topics:

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