Category
Lifestyle
Assisted Choices
Trend cluster
Category
Potato-Based
Beverages comprised of potatoes appeal for their novelty and nutrition.
2.9
Trend score
Trend
What is the Potato-Based trend?
Potato-Based: Brands in the beverage space are using potatoes as a base for their drinks, and either adding alternative flavors or letting the potato flavors remain at the forefront. Ranging from health-focused beverages to nutritious milkshakes, the shift to include the unusual ingredient showcase the emerging need for heartier, easy-to-consume beverages.
Insight
The consumer insight behind the Potato-Based trend
Wellness-minded consumers are seeking familiar, healthy ingredients in their food and beverage items, in an effort to seamlessly introduce more nutrition into their diets. These products meet the more nuanced criteria surrounding health and wellness today, and speak to the increased number of consumers seeking a simple way to achieve a more balanced, “cleaner” lifestyle
Trend themes
Themes within the Potato-Based trend
Three behaviours holding the trend together01
Potato-Based Beverages
Wellness-minded consumers seek familiar, healthy ingredients, and potato-based beverages meet their more nuanced criteria surrounding health and wellness today.
02
Clean Label Products
Consumers craving cleaner, better-for-you options for sports drinks and milkshakes boost the market for potato-based beverages.
03
Convenience
The shift to potato-based beverages showcases the emerging need for heartier, easy-to-consume beverages.
Industry implications
What the Potato-Based trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage manufacturers can look to potato-based ingredients as an opportunity to develop innovative and plant-powered hydrating beverages to meet the evolving needs of consumers.
For
Retail Industry
Retailers can capitalize on the emerging trend of potato-based beverages by stocking these unique products, especially to meet the preferences of vegan and flexitarian consumers.
For
Fitness Industry
Potato-based beverage brands can target health and wellness consumers with pre- and post-workout drinks as dietary supplements that offer support for different areas of the body before and after working out.
Workshop question
Consider a novel transformation of your product/service.
Trend signals
Trend signals for Potato-Based
Trend score 2.9 out of 10, from popularity 46%, activity 34%, freshness 8%.
Popularity46%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Potato-Based trend
5 featured examples from Jul 15, 2017 to Jul 3, 2019CategoryLifestyle
Potato-Based Prepackaged Drinks
The Veg of Lund My Foodie Drinks are Being Launched in the UK
Leverage potato-based prepackaged drinks to tap into the rising demand for vegan and flexitarian options.
CategoryWorld
Tasty Purple Milkshakes
McDonald’s Japan Rolls Out an Unconventional Beverage Option
Fast food chains can incorporate unique and unexpected ingredients to differentiate themselves and appeal to adventurous consumers.
CategoryLifestyle
Potato-Based Drink Mixes
Revere Makes Energizing Drink Mixes with a Sweet Potato Base
Disruptive innovation opportunities in the sports nutrition industry through the creation and promotion of plant-based, whole-food nutrition products that provide dietary suppleme…
CategoryLifestyle
Roasted Potato Drinks
JR East Train Stations' Vending Machines Dispense Sweet Potato in a Bottle
The Roasted Potato drink trend has the potential to shake up the beverage industry, with opportunities to introduce new and unique flavors.
CategoryLifestyle
Plant-Powered Hydrating Beverages
'V8 +Hydrate' Contains Natural Electrolytes from Sweet Potato
The beverage industry can explore new product offerings that focus on plant-based, clean, and natural hydration options.
