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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

IRL Face Filtering

Blurring cosmetics look to take filters off of the Internet and into reality

Trend - Social media has changed the way people interact not just with others, but with their own images. The prevalence of the selfie and its associated filters has consumers seeking ways to close the gap between how they look online and how they look in real life. Cosmetics products specifically targeted toward "blurring" features or "soft focus" abilities are on the rise, speaking to the consumer desire to edit real life with as much control and customization as one does an Instagram photo.

Insight - Filter-adjacent makeup is just one example of how social media's obsession with authenticity has created a meta-authenticity. Instead of showing accurate depictions of their real lives online, consumers are posting images more in line with their aspirational selves, and then working to make that projected lifestyle a reality. This is especially popular among the younger Millennial set, whose early use of social media has created a culture of comparison wherein their own personal growth is measured against that of others, as well as that of their social media-curated artifice.
Workshop Question — How could your product or service grant consumers more control over their behaviours and self-image?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
56,725 Total Clicks
Date Range:
Feb 18 — Jul 19
Trending:
This Year and Untested
Consumer Insight Topics:

Featured Examples

K-Beauty Mousse Primers
K-Beauty Mousse Primers
Kaja's Dream Puff Radiant Mousse Primer Provides a Soft-Focused Glow
One of the newest projects from K-Beauty brand Kaja is the Dream Puff Radiant Mousse Primer, which boasts an innovative formula that’s packed with nourishing ingredients and a light-to-the-... MORE
Smoothing Silk Primers
Smoothing Silk Primers
'The Silk Canvas Face Primer' from Tatcha Features Silk Extracts
One of the newest products to be added to Tatcha’s luxurious range of skincare is The Silk Canvas Face Primer. While “silk” is a word that’s often used to describe the smooth... MORE
Soft Blur Facial Primers
Soft Blur Facial Primers
Tula Skincare's Moisturizing Primer Smooths Skin and Blurs Imperfections
Tula Skincare makes a variety of products that are powered by probiotics and its new Filter Blurring & Moisturizing Primer is no exception. The beauty product is useful for instantly hydrating... MORE
Soft Blur Lipsticks
Soft Blur Lipsticks
ColourPop's Blur Lux Lipstick Delivers Bold Color and a Nourishing Formula
ColourPop is now adding to the available Matte and Crème versions of its Lux Lipstick with an all-new Blur Lux Lipstick formula, which provides high-impact color and falls somewhere between a stain,... MORE
Cream-to-Powder Blush Cosmetics
Cream-to-Powder Blush Cosmetics
Lime Crime's 'Softwear Blush' Boasts a Weightless Formula
Lime Crime recently added to its colorful cosmetics collection with an all-new Softwear Blush, which has an innovative cream-to-powder blush formula. The lightweight product can be applied with the... MORE
Soft-Blur Hydrating Makeup
Soft-Blur Hydrating Makeup
Chanel's Les Beiges Eau De Teint is Composed of 75% Water
Previously, consumers have had to rely on skincare for all of their hydration needs but a new wave of hydrating makeup products is now introducing everything from hydrating primers and mascaras to... MORE

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