Consumers want universal control over every aspect of their lives
Trend - Seeking simplicity and control over their lives, consumers are looking for technological devices that combine various platforms, outlets, and interactions seamlessly. As a response to this need, brands are creating universal devices, beyond all-in-one apps, that provide ease of control via one singular platform.
Insight - The nature of today’s consumer’s professional and social life is that the majority of it takes place online. These individuals are seeking easily integrated technology that enhance their routines, while being part of their existing tech-based ecosystem.
Insight - The nature of today’s consumer’s professional and social life is that the majority of it takes place online. These individuals are seeking easily integrated technology that enhance their routines, while being part of their existing tech-based ecosystem.
Workshop Question - How can you aid in the consumer desire for both control, and simplicity?
Trend Themes
1. Universal Devices - Trend towards the creation of universal technological devices that combine various platforms, outlets and interactions seamless to provide ease of control via one singular platform resulting in democratized use of systems.
2. Virtual Cards - Virtual card-based payment methods increasingly offer a higher degree of flexibility and control allowing for a more streamlined approach to company expenditures.
3. All-in-one Multimedia Hubs - Smart hub products like the CLiGGO MusicBox provide consumers with an all-in-one solution for connecting their choice of music from various services in a compact and convenient package.
Industry Implications
1. Technology - Innovative universal devices and virtual payment solutions offer exciting industry-wide disruptions for companies looking to provide streamlined user experiences and greater control.
2. Entertainment - All-in-one multimedia hubs and holistic home entertainment remotes are pushing the frontier in terms of offering more streamlined and user-friendly media entertainment experiences.
3. Business and Finance - With virtual card-based payment solutions offering a more streamlined approach to company expenditures, companies in the business and finance industry stand to benefit by adopting these innovative solutions.
