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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Boomer Naturality

Aging demographics turn to purity-focused wellness to ensure contingent health

Implications - Though North American Boomers are widely known as a generation redefining age, they are still realistic in regards to typical health concerns associated with ageing. However, as (largely) former hippies, they are more open to alternative wellness products. This is why an increase in naturality-focused health products for Boomers can be observed. This is especially prevalent among Leading Boomers, who have surpassed the age of life expectancy of their parent's generation and are thus more focused on health than in past years.
Workshop Question — How could you reframe the life stages of your target demographic's age group to better suit their generation's behavioral nuances?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
57,592 Total Clicks
Date Range:
Oct 18 — Jul 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Customized Medicine-Inspired Meals
Customized Medicine-Inspired Meals
Healthy Meals Supreme is a Fresh Home Delivery Meal Service
‘Culinary Medicine’ is one of the categories for this home delivery meal service. The recipes here are dedicated to providing consumers with richly nutritious dishes that are specially... MORE
Boomer-Friendly Hemp Oil Products
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
Boomer Natural Wellness is an American brand that makes health-focused hemp oil products available to consumers and their pets. Its offerings are all natural, non-GMO, with no THC and made in the USA.... MORE
Boomer-Focused Cannabis Dispensaries
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
The Apothecarium is a high-end cannabis dispensary in San Francisco which is frequented by boomer and senior clients. As a result, the staff is highly trained to interact, understand and offer... MORE
Plant-Based Boomer Beverages
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
With many Millennials exploring a plant-based lifestyle, established brands and start-ups alike are creating vegan-friendly products specifically for this demographic but ‘Perennial’... MORE
Boomer-Friendly Wellness Festivals
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
The Quaker Oats Company is teaming up with Thrive Global to host the Quaker Rise & Thrive wellness festival this fall at Saddlerock Ranch in Malibu, California. The one-day festival is set to... MORE
Nutrition-Centric Algorithm Diets
Nutrition-Centric Algorithm Diets
Day Two Offers a Hassle-Free Way to Control Blood Sugar Levels
With personalized nutrition gaining popularity, businesses like Day Two tap into the algorithm diet—an approach that is individual-centric and carries an abundance of benefits for one’s... MORE

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