Aging demographics turn to purity-focused wellness to ensure contingent health
Implications - Though North American Boomers are widely known as a generation redefining age, they are still realistic in regards to typical health concerns associated with ageing. However, as (largely) former hippies, they are more open to alternative wellness products. This is why an increase in naturality-focused health products for Boomers can be observed. This is especially prevalent among Leading Boomers, who have surpassed the age of life expectancy of their parent's generation and are thus more focused on health than in past years.
Workshop Question — How could you reframe the life stages of your target demographic's age group to better suit their generation's behavioral nuances?