Category
Fashion
Scaled Restraint
2.7
Trend score
Trend
What is the Probiotic Hygiene trend?
Probiotic Hygiene: Hygiene-related products are incorporating probiotics for their association with balancing healthy bacteria on the skin, or inside the body. These products come as consumers increasingly adopt both novel and natural products and ingredients into their self-care routines.
Insight
The consumer insight behind the Probiotic Hygiene trend
Consumers are becoming more informed and health conscious with access to online resources, as well as peer-to-peer platforms that give them an understanding of what works for other people. As a result, they are paying closer attention to the ingredients that go into their topical products, and are particularly drawn to natural ingredients because they offer consumers a sense of familiarity and trust.
Trend themes
Themes within the Probiotic Hygiene trend
Three behaviours holding the trend together01
Probiotic-infused products
Hygiene and skincare products are increasingly incorporating probiotics for their association with healthy bacteria balancing.
02
Natural ingredients
Consumers are becoming drawn to natural ingredients in their self-care routine, as it provides them with a sense of familiarity and trust.
03
Solid Skincare Solutions
With consumers seeking convenient, mess-free skincare, a wide range of brands have launched solid skincare products that are compact and travel-friendly.
Industry implications
What the Probiotic Hygiene trend means for industry
Where the trend changes the playbookFor
Personal Care Products
Innovative companies in the personal care industry can utilize probiotic ingredients for balanced and healthy bacteria and offer natural and solid solutions for skincare and hygiene.
For
Health and Wellness
Companies can look to incorporate probiotics into health and wellness-related products, such as supplements, to support healthy gut bacteria and holistic wellbeing.
For
Environmentally-friendly Products
Innovative companies focusing on eco-friendly and sustainable products can incorporate natural ingredients and solid solutions for skincare and hygiene while reducing waste and plastic packaging.
Workshop question
How could your brand cater to naturality-minded consumers?
Trend signals
Trend signals for Probiotic Hygiene
Trend score 2.7 out of 10, from popularity 46%, activity 27%, freshness 9%.
Popularity46%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Probiotic Hygiene trend
6 featured examples from May 26, 2018 to Oct 4, 2019CategoryLifestyle
Probiotic-Powered Detoxifying Cleansers
Probiotic Action's Product is Clay-Based & Purifying
There is an opportunity to introduce probiotics and natural clays in a broader range of skincare products, from face masks to body scrubs, to meet the growing demand for gentle, e…
CategoryFashion
Millennial-Targeted Intimate Skincare
Queen V Makes Healthy, pH-Balancing Intimate Care Products
Companies in the feminine wellness industry can develop targeted skincare products for intimate areas.
CategoryFashion
Probiotic Body Cleansers
Ouai's Body Cleanser Introduces a Light New Scent That's Layerable
There is an opportunity for beauty and skincare brands to expand into body care, offering consumers a full range of products for their daily routines.
CategoryFashion
Outdoorsy Solid Skincare
We are Wild Makes "Recreation Skincare" for Those Who Love the Outdoors
The personal care industry can capitalize on the trend of solid skincare by creating more diverse and innovative products, improving the options available to consumers.
CategoryLifestyle
Natural Probiotic Deodorants
KIND-LY's Natural Deodorant Offers a Stain-free Application
Opportunity for existing and new players in the personal care industry to introduce natural and probiotic-based deodorants to cater to the growing demand for chemical-free options.
CategoryFashion
Color-Changing Kale Cleansers
Nourish London's 'Kale 3D Cleanse' Facial Wash Takes on a Green Tone
Innovation in skincare products, such as color-changing and probiotic-infused options, can differentiate businesses in the crowded beauty industry.
