Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tamarind
Snack
North American food brands begin appreciating tamarind.
3.0
Trend score
Trend
What is the Tamarind Snack trend?
Tamarind Snack: Popular in countries in Asia, Africa, and South America, tamarind is now increasingly being introduced to North American consumers who are looking to diversify their experiences with various cuisines. This ingredient boasts antioxidants and anti-inflammatory properties–both of which protect against diseases like cancer, heart disease, and diabetes.
Insight
The consumer insight behind the Tamarind Snack trend
North America's growing immigrant population has influenced how the region experiments with flavor and global ingredients. This globalized impact showcases a deeper appreciation by consumers for products and services that were once unfamiliar to them. Consumers are now expecting brands to be aligned with their increasingly diverse preferences.
Trend themes
Themes within the Tamarind Snack trend
Three behaviours holding the trend together01
Global Flavors
North American consumers are looking to diversify their experiences with various cuisines, favoring more global flavors and ingredients.
02
Complex Flavor Experiences
Consumers across the food and beverage industry are looking for more complex flavor experiences that offer a variety of flavors, rather than one-note experiences.
03
Anti-Inflammatory Nutrition
There is an increased interest in anti-inflammatory ingredients and products, like tamarind, that boast antioxidant and anti-inflammatory properties to protect against diseases like cancer, diabetes and heart disease.
Industry implications
What the Tamarind Snack trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can focus on creating new products that satisfy the growing demand for global flavors and complex flavor experiences.
For
Health and Wellness
The health and wellness industry can promote more anti-inflammatory nutrition and ingredients, like tamarind, to prevent diseases and stimulate overall health.
For
Immigration and Diversity
Industries can adapt to the growing influence of immigration and diversity by showcasing a deeper appreciation for global products and services that were once unfamiliar to consumers.
Workshop question
How could your brand look outside its region for inspiration?
Trend signals
Trend signals for Tamarind Snack
Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%.
Popularity40%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Tamarind Snack trend
4 featured examples from Oct 18, 2017 to Jun 26, 2019CategoryLifestyle
Piquant Chili Candies
'Tamalitoz' are Made with Chili Powder, Dehydrated Lime Juice and Sea Salt
The food and beverage industry can explore the creation of new products that provide consumers with unique and exciting flavor experiences like the Tamalitoz candies.
CategoryLifestyle
Anti-Inflammatory Tamarind Tonics
Jaka Jamu Updates a Traditional Indonesian Medicinal Drink
Opportunity to tap into the growing market for health-conscious beverages.
CategoryLifestyle
Vegetarian Bourbon Barrel Sauces
The Bourbon Barrel Aged Worcestershire Sauce is All-Natural
Disruptive innovation opportunity: Develop innovative condiment products that cater to specific dietary preferences and utilize unique aging processes like bourbon barrel aging.
CategoryLifestyle
Curried Picnic Condiments
Brooklyn Delhi Offers Spicy, Sweet and Tangy Ketchup and Mustard
Expanding product lines and introducing unique and innovative products can help captivate consumer interest and drive sales.
