North American food brands begin appreciating tamarind
Trend - Popular in countries in Asia, Africa, and South America, tamarind is now increasingly being introduced to North American consumers who are looking to diversify their experiences with various cuisines. This ingredient boasts antioxidants and anti-inflammatory properties–both of which protect against diseases like cancer, heart disease, and diabetes.
Insight - North America's growing immigrant population has influenced how the region experiments with flavor and global ingredients. This globalized impact showcases a deeper appreciation by consumers for products and services that were once unfamiliar to them. Consumers are now expecting brands to be aligned with their increasingly diverse preferences.
Insight - North America's growing immigrant population has influenced how the region experiments with flavor and global ingredients. This globalized impact showcases a deeper appreciation by consumers for products and services that were once unfamiliar to them. Consumers are now expecting brands to be aligned with their increasingly diverse preferences.
Workshop Question - How could your brand look outside its region for inspiration?
Trend Themes
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Global Flavors — North American consumers are looking to diversify their experiences with various cuisines, favoring more global flavors and ingredients.
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Complex Flavor Experiences — Consumers across the food and beverage industry are looking for more complex flavor experiences that offer a variety of flavors, rather than one-note experiences.
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Anti-inflammatory Nutrition — There is an increased interest in anti-inflammatory ingredients and products, like tamarind, that boast antioxidant and anti-inflammatory properties to protect against diseases like cancer, diabetes and heart disease.
Industry Implications
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Food and Beverage — The food and beverage industry can focus on creating new products that satisfy the growing demand for global flavors and complex flavor experiences.
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Health and Wellness — The health and wellness industry can promote more anti-inflammatory nutrition and ingredients, like tamarind, to prevent diseases and stimulate overall health.
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Immigration and Diversity — Industries can adapt to the growing influence of immigration and diversity by showcasing a deeper appreciation for global products and services that were once unfamiliar to consumers.
