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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Herbaceous Confection

Candies and chocolates incorporate herbs to elevate their flavor profiles

Implications - Confectionary brands are incorporating various herbs into their products to differentiate from classically sweet and simple flavor profiles. The added complexity these ingredients incorporate appeal to consumers with more nuanced palettes, who are seeking a premiumized form of indulgence.
Workshop Question — Consider how your brand could add an element of premiumization to a simple product or service.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
24,650 Total Clicks
Date Range:
Mar 18 — Jun 19
Trending:
This Year and Untested
Consumer Insight Topics:

Featured Examples

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