Although one's sense of smell is involved in the experience of eating chocolate, it typically plays a secondary role to the sense of taste—GLI AFFINATI Chocolate sets itself apart in this regard by offering naturally scented chocolate products that are richly aromatic.
Through a natural process, GLI AFFINATI Chocolate creates products that make the most of the fact that high-fat cocoa absorbs surrounding aromas. As such, the brand's range includes scented chocolates in editions that share the fragrances of tobacco, tea, flowers, herbs, spices, resins and more.
The brand's aromatic chocolates are packaged in small tins that reiterate the idea that "less is more." Once opened, the tins reveal a special card with a botanical illustration that describes the individually wrapped chocolate product and the sensory experience that it shares.
Key Themes Behind This Trend
- Naturally Scented Food Products
- Opportunity for food producers to explore infusing natural aromas into food products.
- Multi-sensory Eating Experiences
- Companies can innovate by creating products that offer more than just taste.
- Minimalist Packaging
- Brands can capitalize on the 'less is more' philosophy by creating packaging that is simple and minimal.
Where This Applies
- Chocolate Industry
- Opportunities for chocolate companies to differentiate themselves by creating multi-sensory chocolate products.
- Food and Beverage Industry
- The trend towards multi-sensory experiences in food creates opportunities for all companies in this industry to explore incorporating aromas into their products.
- Packaging Industry
- Brands can innovate in packaging by creating minimalist designs that align with the trend towards less is more.
