Category
Lifestyle
Assisted Choices
Trend cluster
Category
Color-Blocked
Retail
Retailers use vivid colors to give the impression of experiential design.
5.8
Trend score
Trend
What is the Color-Blocked Retail trend?
Color-Blocked Retail: Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.
Insight
The consumer insight behind the Color-Blocked Retail trend
Millennial and Gen Z consumers value brands that cater to their preferences for aesthetically pleasing retail locations. This demographic prefers locations with artistic layouts because they often makes their purchasing experience social media friendly, which can also encourage younger consumers to be less reliant on e-commerce.
Trend themes
Themes within the Color-Blocked Retail trend
Three behaviours holding the trend together01
Experiential Design
Using vivid colors to give the impression of experiential design
02
CBD-infused beverages
Beverage pop-ups offer CBD-infused sparkling water, which helps to create balance in the body and clarity in the mind
03
Color-Based Settings
Using color as a curation tool to showcase products arranged by hue
Industry implications
What the Color-Blocked Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
Integrating experiential design and color curation to engage customers and enhance brand image
For
Food and Beverage Industry
Incorporating CBD-infused beverages as a healthier alternative and offering colorful, visually appealing products
For
Technology Industry
Designing multi-sensory experiences using digital displays and other technology to share color-centric content
Workshop question
How could your brand better employ color to draw customers in?
Trend signals
Trend signals for Color-Blocked Retail
Trend score 5.8 out of 10, from popularity 83%, activity 83%, freshness 8%.
Popularity83%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Color-Blocked Retail trend
4 featured examples from Jan 25 to Jul 2, 2019CategoryArt & Design
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
Integrating technology and immersive experiences into the retail space can provide a competitive advantage and improve the customer experience.
CategoryMarketing
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
CBD and adaptogens can be incorporated into a variety of beverages to appeal to health-conscious consumers.
CategoryLuxury
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Hotels and resorts can collaborate with luxury brands to create unique dining experiences that attract guests and enhance their stay.
CategoryLifestyle
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
The use of color-centric experiences in cafes can disrupt the traditional dining industry.
