Color-Blocked Retail

Retailers use vivid colors to give the impression of experiential design

Implications - Retail and pop-up spaces are using blocked, vivid colors in order to draw consumers into their locations. The strategic use of bright colors allows brands an affordable way to give off the impression of experiential retail designs, without having to create interactive experiences in order to engage visitors.

Workshop Question - How could your brand better employ color to draw customers in?
SCORE 8.8
Popularity
Activity
Freshness
Megatrends
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128,654 Total Clicks
Jan 19 - Jul 19
Just New and Hot
MarketingBusiness
Featured Examples
Color-Coordinated Shop-in-Shops - STORY at Macy’s Encourages Exploration Through Color
SCORE 8.4
This Quarter and Hot 2,957 Clicks Pub: Apr 11, 19
Color-Coordinated Shop-in-Shops
STORY at Macy’s Encourages Exploration Through Color
STORY has explored a variety of experiential pop-ups and themes in collaboration with various retailers and its latest collaboration introduces a color-based setting for STORY at Macy’s. More than... [More]
Rebalancing Beverage Pop-Ups - 'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
SCORE 8.5
This Year and Hot 2,902 Clicks Pub: Feb 14, 19
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
Recess, which makes CBD-infused sparkling water, recently opened the doors to a new beverage pop-up in New York by the name of ‘Recess IRL.’ Inside the neon-colored pop-up, visitors are... [More]
Promotional Afternoon Tea Gatherings - The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
SCORE 8.5
This Year and Hot 1,873 Clicks Pub: Jan 25, 19
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
Givenchy and the Ritz-Carlton, Hong Kong are bringing luxury to the afternoon tea gathering. For two months, starting February 1st, individuals will be able to attend the fashion brand’s ‘... [More]
Color-Centric Cafes - LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
SCORE 8
Recent and Hot 465 Clicks Pub: Jul 2, 19
Color-Centric Cafes
LG's Café OLED in New York City Shares Tinted Lattes & Colorful Pastries
LG and the Pantone Color Institute are teaming up to open the doors to Café OLED in New York City, which offers a multi-sensory experience that is centered on the brilliance of color. At the cafe,... [More]
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