Category
Lifestyle
Assisted Choices
Trend cluster
Category
Single-Ingredient
Substitute food products highlight their single-ingredient content.
5.1
Trend score
Trend
What is the Single-Ingredient trend?
Single-Ingredient: Food substitutes that are typically intended as alternatives to breads, pastas, and rice, are now being made distinct with "single-ingredient" labeling. This branding shift comes as consumers increasingly prioritize "clean" food consumption, and enhances the perceived nutrition of the products.
Insight
The consumer insight behind the Single-Ingredient trend
Consumers are becoming increasingly aware—and concerned—with the healthy (or detrimental) impacts of various ingredients in their food and are now trying to avoid harmful or unnatural ingredients. In response, transparent labeling that highlights familiar ingredients have emerged to mitigate these fears.
Trend themes
Themes within the Single-Ingredient trend
Three behaviours holding the trend together01
Single-Ingredient Labeling
Transparent labeling that highlights familiar ingredients has emerged to mitigate consumer's fear of unhealthy or unnatural ingredients.
02
Alternative Grain Substitute
Consumers are seeking out plant-based, allergy-friendly, or low-carb alternatives to traditional grains, paving the way for innovation in alternative grains such as legume, banana, broccoli, and even vegetable flours.
03
Protein-Rich
The growing trend of incorporating plant-based ingredients in pasta products has led to the development of high-protein and high-fiber pasta options that cater to health-conscious consumers.
Industry implications
What the Single-Ingredient trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Developing single-ingredient labeling, alternative grain substitutes, and protein-rich pasta options is a response to the increasing demand for healthier food options.
For
Agriculture and Farming
New alternative grains and upcycled vegetable flours are making use of the whole plant and reducing food waste, creating opportunities for sustainable agriculture and farming practices.
For
Consumer Packaged Goods
Consumers are seeking easy and convenient ways to incorporate alternative grains and high-protein options into their diet, creating opportunities for the development of ready-to-prepare and easy-to-use pasta products.
Workshop question
How could your brand better highlight one prominent element of its product/service?
Trend signals
Trend signals for Single-Ingredient
Trend score 5.1 out of 10, from popularity 73%, activity 66%, freshness 15%.
Popularity73%
Activity66%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Single-Ingredient trend
10 featured examples from Sep 11, 2017 to Mar 30, 2023CategoryLifestyle
Superfood Tea Cubes
Millennia TEA's One-Ingredient Cubes Use Raw Camellia Sinensis Leaves
Superfood tea cubes offer innovative possibilities for food industry development
CategoryLifestyle
Fruit-Based Pastas
Solely's Organic Green Banana Fusilli Pasta is Made with One Ingredient Only
Opportunity for the food and beverage industry to expand their product lines with innovative, healthier, and gluten-free options to meet consumer demands.
CategoryEco
Upcycled Single-Ingredient Flours
Glean's Vegetable Flour Saves Produce from Going to Waste
Upcycled food products and gluten-free alternatives present an opportunity for companies to expand their product lines and appeal to a growing market segment within the food and b…
CategoryLifestyle
One-Ingredient Legume Pastas
Barilla's Legume-Based Pastas are Made with Chickpeas or Red Lentils
Creating a new market opportunity for healthy yet flavorful food products while considering health trends and consumer demands.
CategoryBusiness
Fiber-Rich Pastas
Arcadia Biosciences Announced its 'GoodWheat' Single-Ingredient CPG Pasta
Opportunity for agricultural biotech companies to enter the CPG market with their proprietary health-packed food products.
CategoryLifestyle
Protein-Rich Ready-to-Prepare Pastas
Barilla Chickpea Orzo Has 19-Grams of Plant-Based Protein
Opportunity for food manufacturers to create more products that are high in plant-based protein and made with alternative grains.
CategoryLifestyle
Plant-Based Rice Substitutes
Trader Joe's Riced Broccoli is Made from Cruciferous Vegetable Stems
Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products.
CategoryLifestyle
Single-Ingredient Protein Pastas
Tolerant Food's Plant-Based Legume Pastas are Grain-Free
Disruptive innovation opportunity: Pioneer the development of innovative plant-based food products to cater to the growing demand for vegan and vegetarian alternatives in the mark…
CategoryLifestyle
Yellow Legume Pastas
ZENB's Single-Ingredient Pasta is Made from Yellow Peas
Opportunity for food manufacturers to explore creating legume-based pasta products.
CategoryLifestyle
Single-Ingredient Rice Alternatives
Explore Cuisine Makes 'Risoni' with Chickpeas & Red Lentils
Opportunity for companies to tap into the growing demand for alternative rice options.
