Brands push on bold, multicolored aesthetics in food & beverage categories
Implications - Catering to consumers who prioritize a Instagram-aesthetic, brands in the food and beverage space are focusing on bold, bright colors for intrigue. Bordering on artificial coloring tactics, brands are pushing the limits on what all-natural products typically look like, prioritizing share-ability and one-of-a-kind experiences for consumers. Such use of bold colors speaks to a continued willingness by brands to take risks and experiment with their products, even amid any emerging health and wellness concerns.
Workshop Question — How much are you willing to prioritize experience and share-abliity with your current products?