Brands push on bold, multicolored aesthetics in food & beverage categories
Trend - Brands in the food and beverage space are focusing on bold and bright colors to intrigue consumers. Bordering on artificial coloring tactics, these companies are pushing the limits on what all-natural products typically look like.
Insight - Digitally native generations like Millennials and Gen Zers prioritize shareability in most experiences they seek out, as it allows them to engage their followers on social media platforms. In this space, many enjoy the novelty of the one-of-a-kind experiences in person, as well as the opportunity to talk about it online as users of social media platforms.
Insight - Digitally native generations like Millennials and Gen Zers prioritize shareability in most experiences they seek out, as it allows them to engage their followers on social media platforms. In this space, many enjoy the novelty of the one-of-a-kind experiences in person, as well as the opportunity to talk about it online as users of social media platforms.
Workshop Question - How much are you willing to prioritize experience and share-abliity with your current products?
Trend Themes
1. Bold, Multicolored Aesthetics - Brands in the food and beverage space are focusing on bold and bright colors to intrigue consumers.
2. Natural Ingredients - The growth in consumer demand for snacks and treats made with more natural ingredients has inspired companies to use dyes sourced from vegetables and herbs instead of artificial coloring.
3. Limited Editions - Fast food establishments are capturing consumer attention via hyper-branded, limited edition menu items and are bringing these options back to increase foot traffic to the businesses.
Industry Implications
1. Food and Beverage - Companies in the food and beverage space are incorporating bold and bright colors to attract consumers.
2. Fashion and Beauty - Beauty brands like Botanist are using colorful ingredients like purple sweet potatoes to create vegan dishes with a natural look.
3. Fast Food Industry - Fast food businesses are creating limited edition items to draw consumer attention and build hype around their products.
