Connected piggy banks establish fiscal responsibility in kids
Trend - A heightened interest in connected piggy banks taps into the inclination that many Gen Z consumers have towards saving, while leveraging the smart capabilities that digital natives are familiar with.
Insight - Millennial and Gen X parents who felt the effects of the 2008 financial crisis are extremely concerned with teaching their Gen Z children fiscal responsibility. For Gen Z, growing up in a digital-first world has given them the tools to better access information related to things like personal finances—preparing them for a constantly adapting future.
Insight - Millennial and Gen X parents who felt the effects of the 2008 financial crisis are extremely concerned with teaching their Gen Z children fiscal responsibility. For Gen Z, growing up in a digital-first world has given them the tools to better access information related to things like personal finances—preparing them for a constantly adapting future.
Workshop Question - Conceptualize an offering your company could put forth that leans into the financial habits of your target demographic
Trend Themes
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Connected Piggy Banks — The trend of connected piggy banks taps into the inclination many Gen Z consumers have towards saving, while leveraging smart capabilities that digital natives are familiar with.
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Interactive Money Management — The trend of interactive digital piggy banks and mindful money management apps offer educational and no-nonsense interfaces for users to better track and manage their finances.
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Teen-specific Banking Services — The trend of teen-targeted digital-only banks such as 'Club Walrus' enhances financial independence and teaches young consumers how to make the most of their money.
Industry Implications
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Education Industry — Financial education is a growing industry due to increasing concerns around Gen Z financial literacy and the potential for digital educational platforms to prepare youth for an ever-changing future.
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Financial Technology (fintech) Industry — The financial technology industry benefits from the trend of connected piggy banks, mindful money management apps, and neobanks, and has an opportunity to continue developing solutions that cater to the needs of digital natives.
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Parenting and Childcare Industry — The parenting and childcare industry benefits from the trend of interactive digital piggy banks, mindful money management apps, and teen-targeted neobanks, and has an opportunity to develop and market products that help parents teach their children financial responsibility.
4 Featured, 35 Examples:
66,758 Total Clicks
Date Range:
May 19 — Mar 20
Trending:
Average
Consumer Insight Topics:
