McDonald’s Japan captures consumer’s attention with its new purple milkshake beverage. Although experience teaches us that a purple-colored drink is usually grape-flavored, this is not the case with this new menu option. Instead, McDonald’s Japan taps into a very popular seasonal food in the country — Murasaki imo. This unique ingredient is better known in the Western world as purple potato.
The status of favoritism toward the vegetable will surely make the purple milkshake a popular choice in the country. On the other hand, listing tourists will be delighted to experience the Japanese-centric offering. The small size of the ‘Murasaki Imo McShake’ is available for just $1 USD, while the medium option is $2 USD.