For a limited time, McDonald's Finland has made an unconventionally colored Licorice Shake on its menu. This polarizing shake combines the chain's shake base with licorice-flavored syrup. Perfect for Halloween, the frosty dessert conjures up images of a dystopian food future and shakes up expectations of what blended beverages are supposed to look like. Although licorice isn't a flavor that's loved by all, this unmissable gray shake promises to be a hit with those who can't get enough of the taste.
Alongside the regular Licorice Shake, McDonald's Finland is also offering the Monster Freak Shake (inspired by Sesame Street's Cookie Monster, it comes swirled with blue color and topped with crushed Oreos) and Lazy Sundae Deluxe (with vanilla soft serve, strawberry-lime sauce, meringue crumbles and whipped cream.)
Key Themes Behind This Trend
- Unconventional Flavors
- Opportunities to create dessert or beverage products with shock value through unusual flavor combinations.
- Colorful Desserts
- Incorporating vibrant and unexpected colors in dessert offerings for novelty and Instagram-worthy appeal.
- Limited Time Offerings
- Creating a sense of urgency and exclusivity by offering menu items for a limited time only.
Where This Applies
- Fast Food
- Fast food companies that are willing to push boundaries with menu offerings to attract customers who are seeking unique experiences.
- Beverage
- Beverage companies that specialize in unconventional flavors and colors to differentiate themselves in crowded markets.
- Hospitality
- Hotels and restaurants that offer limited time offerings for diners, creating a sense of urgency and exclusive experience.
