Sun protection products are taking on bold new forms to suit changing demands
Trend - Brands in the beauty and personal care space are branching out when it comes to the kind of sun protection products they offer. New products in this industry often focus on adapting UV protection into previously existing products, like eyeshadow or shampoo.
Insight - Younger consumers are increasingly interested in preventive care, with a more proactive approach to health and beauty. Millennials and Gen Z demographics were raised with more access to information surrounding personal health, and what ingredients and tools they can use to enhance it. Thus, these generations are more likely to focus on prevention as they do more research on long-term care rather over reactive care.
Insight - Younger consumers are increasingly interested in preventive care, with a more proactive approach to health and beauty. Millennials and Gen Z demographics were raised with more access to information surrounding personal health, and what ingredients and tools they can use to enhance it. Thus, these generations are more likely to focus on prevention as they do more research on long-term care rather over reactive care.
Workshop Question - What's a new, unexpected way your offering could be tweaked to delight and surprise your customer base?
Trend Themes
1. Preventive Care - Younger consumers are increasingly interested in preventive care, creating opportunities for beauty and personal care brands to adapt UV protection into previously existing products, like eyeshadow or shampoo.
2. Convenient Sun Protection - Sun protection products are taking on new forms, like face mists and powders, providing on-the-go care for consumers who want easy, weightless, and comfortable products.
3. Scalp Protection - Businesses can address the damage that the sun and sweat cause to hair and scalp, as it reduces hair's durability and increases breakage while infusing products with ingredients like Japanese Ume Apricot and Soy and Rice micro-proteins.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands are increasingly adapting new forms of sun protection to meet consumer needs and demands, providing new and innovative products to consumers.
2. Skincare - Innovative skincare solutions that address long-term skin health, like sun protection, can help businesses adapt to younger consumers who prioritize prevention over reactive care.
3. Haircare - Companies can address the damage that the sun and sweat cause to hair and scalp, providing solutions that protect hair from breakage, increase its durability, and restore its bounciness, providing long-term care to hair.
