Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannalcohol
Alcohol brands offer the best of both worlds with cannabis-infused products.
2.9
Trend score
Trend
What is the Cannalcohol trend?
Cannalcohol: As many brands in the alcohol space work to compete with the emerging and ever-growing cannabis industry, some are pivoting to instead integrate cannabis and its derivative ingredients into their offerings. Putting a focus on both CBD and THC as active ingredients, this approach breathes new life into an age-old product space, and keeps alcohol brands competitive in an era of uncertainty.
Insight
The consumer insight behind the Cannalcohol trend
Younger consumers, especially Millennials, are making lifestyle changes due to health benefits associated with reducing their alcohol intake. These consumers are increasingly breaking away from the traditions associated with alcohol use, and as a result, the industry is having to adapt to this change.
Trend themes
Themes within the Cannalcohol trend
Three behaviours holding the trend together01
CBD-Infused Products
The integration of CBD into alcohol products creates a new offering that appeals to health-conscious consumers.
02
Alcohol-Free Beverages
The introduction of alcohol-free alternatives invites more consumers into the market.
03
Cannabis-Infused Wines
By infusing cannabis into wine, brands are adding an entirely new layer of depth and complexity to an age-old product.
Industry implications
What the Cannalcohol trend means for industry
Where the trend changes the playbookFor
Alcohol
The alcohol industry is adapting to changing consumer preferences by incorporating CBD to appeal to health-conscious consumers.
For
Health and Wellness
The rise in popularity of CBD-infused products highlights consumers' growing interest in health and wellness.
For
Cannabis
The integration of cannabis into traditional products is creating new opportunities for the cannabis industry to expand its reach.
Workshop question
What's a radical way that could you work with a top competitor of yours?
Trend signals
Trend signals for Cannalcohol
Trend score 2.9 out of 10, from popularity 52%, activity 26%, freshness 8%.
Popularity52%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Cannalcohol trend
5 featured examples from Apr 6 to Jun 21, 2019CategoryLifestyle
Inaugural Sparkling Cannabis Wines
House of Saka Launches the World's First Cannabis Rosé Drink
The wine industry has the opportunity to enter a new, untapped market of cannabis-infused wine, like House of Saka's offering.
CategoryLifestyle
Vegan Cannabis Wines
House of Saka's Sparkling Rosé Wine is Alcohol-Free & CBD-Infused
Opportunity for CBD manufacturers to expand their product line by producing CBD-infused beverages and partnering with wineries.
CategoryLifestyle
CBD Cocktail Bitters
OTO Offers Non-Alcoholic Cocktail Bitters with 50mg of CBD
Disruptive innovation opportunity: Collaborate with CBD suppliers and botanical experts to create and market CBD-infused beverages that cater to the health-conscious consumer.
CategoryLifestyle
Cannabis-Infused Sparkling Wines
BRXTN GREEN is England's First Cannabis-Infused Wine Blend
The introduction of cannabis-infused wine presents a disruptive innovation opportunity within the beverage industry.
CategoryLifestyle
CBD-Infused Bloody Mary Mixes
Top Shelf's Cannabis Jalapeno Bloody Mary Mix Minimizes Hangovers
With the rising popularity of CBD-infused beverages, there is a significant opportunity for businesses to enter the CBD beverage industry and develop innovative product offerings.
