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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Scalp Detoxification

Hair care brands use the label of “detoxifying” in their products

Implications - Brands in the hair care space are taking notes from the grassroots popularity of natural hair and scalp “detoxification,” and are adding the label to their own products. This shift comes as brands in the cosmetic space place a higher value on consumers’ personal rituals, as well as their growing tendency to communicate their preferences in online beauty communities.
Workshop Question — How could your brand adapt to emerging consumer preferences within its area of expertise?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
15,849 Total Clicks
Date Range:
Jun 19 — Jul 19
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

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