Cannabis is infused into drop formats in order to ease consumption
Trend - Cannabis that's been infused into mint or candy drop formats is on the rise, as CBD consumption grows in North American regions that have legalized the substance. This shift caters to those looking for convenience in the process of consuming CBD, while easing apprehension in those who are new to the plant and looking to experiment.
Insight - Many North Americans are interested in cannabis products, but are also apprehensive about consuming them in the traditional manner, due in part to the perceived harshness of smoking. This group of consumers may be interested in products that serve as more of an introduction to cannabis--ones that are easier to consumer and/or have milder effects.
Insight - Many North Americans are interested in cannabis products, but are also apprehensive about consuming them in the traditional manner, due in part to the perceived harshness of smoking. This group of consumers may be interested in products that serve as more of an introduction to cannabis--ones that are easier to consumer and/or have milder effects.
Workshop Question - How could your brand prioritize convenience in its offerings?
Trend Themes
-
Cbd-infused Edibles — The trend of infusing CBD into edibles like candy, mint strips, and mints is growing as consumers seek out convenient, discreet, and low-dose alternatives to traditional smoking or vaping methods.
-
Microdosing Cannabis — Consumers are increasingly interested in microdosing their cannabis, which involves taking precise, small amounts of THC and CBD for therapeutic benefits without getting high.
-
Alternative Delivery Methods for Cannabis — As consumers seek more discreet and convenient ways to consume cannabis, companies are exploring novel delivery formats like dissolving strips, mints, and hard candies that provide precise dosing and longer lasting effects.
Industry Implications
-
Consumer Goods — The consumer goods industry can capitalize on the trend of CBD-infused edibles and explore new formats like gummies, chocolates, beverages, and snacks to cater to consumers seeking a convenient and discreet way to consume cannabis.
-
Health and Wellness — The health and wellness industry can leverage the therapeutic benefits of CBD to develop products that help with everything from pain relief, anxiety, sleep to digestive issues, and other common ailments.
-
Pharmaceuticals — The pharmaceutical industry can explore the potential of cannabinoids and their derivatives to develop new drugs for various medical conditions, which may provide a safer, more effective, and more natural alternative for patients.
