Humanitarian Fashion

Consumers consider human rights an integral part of brand loyalty

Implications - The globalization of business, paired with the interconnected nature of the digital world, has lead consumers to consider companies stakeholders in human rights. In addition to sustainable production, consumers are now actively searching for brands that make civil liberties a mission or a goal. Though change might be slow, this progression indicates companies are evolving to better align their practices and beliefs.
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
108,284 Total Clicks
Jan 15 - Nov 16
Warm
Featured Examples
Anti-Oppression Fashion Companies - This Company Aims to Empower Socially Isolated and Poor Women
SCORE 7
Warm 2,445 Clicks Pub: Oct 27, 16
Anti-Oppression Fashion Companies
This Company Aims to Empower Socially Isolated and Poor Women
‘Juta Shoes’ is a company that focuses on anti-oppression production and promotion and is environmentally friendly in the process. The company was created by Joanna Hamer for the... [More]
Charitable Barefoot Campaigns - The TOMS #withoutshoes Donate Shoes for Each Posted Foot Picture
SCORE 6.2
Warm 776 Clicks Pub: May 11, 16
Charitable Barefoot Campaigns
The TOMS #withoutshoes Donate Shoes for Each Posted Foot Picture
Footwear brand TOMS Shoes is well-known for its social good efforts, and the brand recently put together a challenge campaign that prompts consumers to share barefoot pictures of their feet on... [More]
Transparent Fashion Brands - This Company Sheds Light on How Its Garments are Produced
SCORE 5.5
Warm 1,739 Clicks Pub: Nov 4, 15
Transparent Fashion Brands
This Company Sheds Light on How Its Garments are Produced
‘Boerum Apparel’ is a new apparel company that tells customers exactly how their garments are produced. In recent years, consumers have begun demanding more information about where their... [More]
Social Good VR Shirts - Gimme360's Wearable Technology Brings You Closer to Your Social Impact
SCORE 6
Warm 1,306 Clicks Pub: Oct 17, 16
Social Good VR Shirts
Gimme360's Wearable Technology Brings You Closer to Your Social Impact
Gimme360 uses wearable technology to answer age-old question: “Where did the money I donated to a charity or social cause go?” Gimme360 created premium wearable technology that brings... [More]
Prison-Made Fashion Brands - The Brand 'Carcel' Helps to Empower Impoverished Women Around the World
SCORE 5.1
Warm 823 Clicks Pub: Nov 3, 16
Prison-Made Fashion Brands
The Brand 'Carcel' Helps to Empower Impoverished Women Around the World
The Danish brand ‘Carcel’ is named after the Spanish word for “prison” and its business model is based on uplifting women around the world. The clothing brand features... [More]
Scholarship-Providing Shoes - Her Own Feet Offers a Stylish Pair of Sandals That Give Back to Women
SCORE 3.8
Mild 735 Clicks Pub: Jan 5, 15
Scholarship-Providing Shoes
Her Own Feet Offers a Stylish Pair of Sandals That Give Back to Women
Her Own Two Feet is an artisan line of stylish, socially responsible sandals handcrafted by Pakistani women. Each pair sold doubles a woman’s income in Pakistan and provides a school... [More]
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