Category
Fashion
Scaled Restraint
Trend cluster
Category
Dual-Purpose
Protection
Repellents are redesigned with unique skincare features for added value.
2.3
Trend score
Trend
What is the Dual-Purpose Protection trend?
Dual-Purpose Protection: Seeking to broaden market interest, insect repellents are adopting added beauty-focused ingredients. Combining repellents with essential oils and sun creams, brands are not only seeking to add extra benefits, but they’re also looking to redefine how typically chemical-heavy products are perceived.
Trend themes
Themes within the Dual-Purpose Protection trend
Three behaviours holding the trend together01
Natural Ingredients
Insect repellents are adopting added beauty-focused ingredients such as essential oils and herbal extracts.
02
Multifunctional Products
Product developers are designing insect repellents with sunscreen or skincare features all in one, offering users more than one layer of protection.
03
Chemical-Free Formulas
To cater to a growing health-conscious consumer segment, companies are creating all-natural solutions for the insect repellent market.
Industry implications
What the Dual-Purpose Protection trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Incorporating insect-repellent features into skincare and personal care products can be a unique selling point for brands and a way to broaden market interest.
For
Home Improvement and DIY
Insect-repellent products, especially natural ones, can have applications in DIY home improvement for creating chemical-free pest control solutions.
For
Travel and Tourism
Insect-repellent products, particularly multifunctional ones, can be marketed as must-have travel accessories, especially for consumers traveling to areas with high occurrences of insect-borne illnesses.
Workshop question
How could you add a hint of naturalism into your product or service?
Trend signals
Trend signals for Dual-Purpose Protection
Trend score 2.3 out of 10, from popularity 34%, activity 28%, freshness 8%.
Popularity34%
Activity28%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Dual-Purpose Protection trend
5 featured examples from Feb 18, 2016 to Mar 21, 2017CategoryLifestyle
Bug Repellent Soaps
This FaceDoctorX Anti-Mosquito Soap Uses Natural Insect Repellent Oils
Disruption potential in the personal care industry to develop insect repellent products with added benefits.
CategoryLifestyle
Essential Oil Insect Sprays
Four Elements Makes Insect Spray with Lavender, Lemon and Eucalyptus
The insect repellent industry is ripe for disruptive innovation opportunities using natural ingredients and essential oils.
CategoryLifestyle
Anti-Insect Sun Creams
These MosquitNo Products Offer Multifaceted Protection
The beauty industry can explore disruptive innovation by developing multifunctional skincare products that offer protection against the sun and insects.
CategoryLifestyle
Bug-Repelling Perfume Serums
Intelligent Nutrients' Signature Scent Doubles as an Insect Deterrent
In the fragrance and skincare industry, there is a potential for disruption by creating bug-repellent products that incorporate organic ingredients and offer dual functionality.
CategoryLifestyle
Chemical-Free Insect Oils
Really Good's 'De-Bug Balm' is Powered by Neem and Karanja
The natural ingredients in Really Good's 'De-Bug Balm' signal disruptive innovation opportunities for companies in the insect repellent industry to develop chemical-free alternati…
