Category
Lifestyle
Assisted Choices
Trend cluster
Category
Proactive
Protection
Consumers seek multi-functional self-care products.
2.9
Trend score
Trend
What is the Proactive Protection trend?
Proactive Protection: As consumers look for safer and more convenient methods of repelling insects, many are embracing proactive repellent products that avoid the need for topical application. Such products lessen direct contact, and by extension absorption, of harmful chemicals included in bug-repelling substances by the skin. Highlighting the far-reaching influence of the health and wellness movement, this shift also speaks to interest in preventative products and forms of protection.
Trend themes
Themes within the Proactive Protection trend
Three behaviours holding the trend together01
Proactive Protection
Consumers are more interested in preventative protection, using proactive repellent products that lessen direct contact of harmful chemicals included in bug-repelling substances.
02
Odorless Related Products
Products that effectively repel bugs and mosquitoes but are odorless or have a pleasing scent appeal more to consumers.
03
Mosquito-Repelling Clothing
New mosquito-repellent fabrics, such as SCORON fabric, are emerging as a preferred method of bug protection in clothing.
Industry implications
What the Proactive Protection trend means for industry
Where the trend changes the playbookFor
Health & Wellness
This industry can benefit from the consumer demand for preventative protection and safer alternatives to traditional bug repellent products.
For
Textile Manufacturing
Companies in this industry can explore the production of mosquito-repellent fabrics to meet consumer demand for protective clothing and related products.
For
Nanotechnology
The use of nanotechnology in bug-repelling products, such as nanotechnology polo shirts and insect repellent bracelets, presents opportunities for companies in this emerging industry.
Workshop question
What part of your brand or product seems most high-risk for the customer, and how could you evade that?
Trend signals
Trend signals for Proactive Protection
Trend score 2.9 out of 10, from popularity 49%, activity 30%, freshness 8%.
Popularity49%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Proactive Protection trend
5 featured examples from Feb 18 to Feb 19, 2016CategoryLifestyle
Nanotechnology Polo Shirts
MosquitNo's Polo Shirt Design is Infused with a Mosquito Repellent
With the potential to incorporate nanotechnology into various types of clothing, this can create new categories of clothing products as well as high-value apparel
CategoryFashion
Mosquito-Repelling Bracelets
These Bug Repellents from MosquitNo are Disguised as Jewelry Pieces
The trend of insect-repelling wearable products provides opportunities for integrating wearable tech into health and wellness products.
CategoryLifestyle
Mosquito Repellent Clothing
The Foxfire Insect Repellent Clothing Stuns and Repels Mosquitoes
Clothing manufacturers can explore opportunities in producing and selling mosquito repellent clothing using advanced fabrics and technology.
CategoryArt & Design
Insect Repellent Placemats
This Insect-Repelling Item is Specific to Outdoor Dining
The home textiles industry should explore the development of insect-repelling fabrics and materials for use in home decor and furnishings.
CategoryLifestyle
Bug-Repelling Fabric Softeners
MosquitNo's Insect Repellent Products are Creative Alternatives
Opportunity for adding bug-repellent properties to clothing, tents, and other outdoor gear.
