'Baby Hero' is a social business start-up that follows the same buy-one-give-one model that made TOMS shoes such a huge success.
Unlike TOMS, however, Baby Hero doesn't give the exact same product to purchasers and beneficiaries. For each item of organic, fair-trade infant and toddler apparel purchased from the Baby Hero website, a mother in an under-developed country will receive a comprehensive neonatal survival kit. The compact kit includes items that mothers with little to no support or resources can use during labor and the first four weeks of a baby's life to ensure baby and mother's health.
Baby Hero was conceived to combat the high rates of infant mortality in places like Pakistan and Kenya, the two locations where Baby Hero kits have been distributed so far.