Hyper-Personalized Festival

Customization is added to festival experiences for immersive allure

Implications - Using technology as more than just a show-stopper, modern festivals are turning to tech elements to give attendees more control and influence during the experience. Utilizing beacon technology and custom audio systems to allow festival-goers to personalize everything from content to sound, festivals are realizing the need to not only entertain consumers, but also integrate them into the creative process as well. Such integrated customization tactics signify a growing demand for more collaborative entertainment experiences.

Workshop Question - What's the biggest change your industry has seen at the hands of technology? What does the next iteration of that change look like, and how are you preparing for it?
SCORE 3.4
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124,663 Total Clicks
Nov 15 - Mar 16
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Featured Examples
Personalized Music Festival Promotions - These Earbuds Help Users Contol the Live Audio Environment
SCORE 4.6
Average 3,546 Clicks Pub: Jan 26, 16
Personalized Music Festival Promotions
These Earbuds Help Users Contol the Live Audio Environment
The 2016 Coachella Valley Music and Arts Festival has enlisted the help of Doppler Labs and Goldenvoice to give users the ability to personalize their live audio environment throughout the festival.... [More]
Tactile Musical Experiences - The SXSW Interplay Lab Allows Users to Control Music with Their Hands
SCORE 4.2
Average 1,681 Clicks Pub: Mar 10, 16
Tactile Musical Experiences
The SXSW Interplay Lab Allows Users to Control Music with Their Hands
A new SXSW event called the ‘Interplay Lab’ allows festival goers to manipulate music with their hands. While listening to music is primarily an auditory experience, this event allows... [More]
Beacon-Driven Conferences - Pause Fest Attendees Use Beacon Technology to Enjoy Personalized Content
SCORE 4.2
Average 970 Clicks Pub: Nov 24, 15
Beacon-Driven Conferences
Pause Fest Attendees Use Beacon Technology to Enjoy Personalized Content
Pause Fest, a creative technology festival and conference held in Melbourne in February, made intelligent use of Apple’s iBeacon technology to deliver personalized content and notifications to... [More]
Connective Festival Beacons - The Cannes Lions International Festival Used Beacons to Connect People
SCORE 2.4
Untested 770 Clicks Pub: Nov 24, 15
Connective Festival Beacons
The Cannes Lions International Festival Used Beacons to Connect People
The Cannes Lions International Festival of Creativity truly lived up to its name by creatively using Apple’s iBeacon technology to make festival attendee’s experience more customized and... [More]
Crowdfunded Music Festivals - The Soundwave Festival Seeks Sponsorship Funding Online
SCORE 1.6
Untested 308 Clicks Pub: Jan 21, 16
Crowdfunded Music Festivals
The Soundwave Festival Seeks Sponsorship Funding Online
The Soundwave Festival is a music event that is currently seeking sponsorship after a bankruptcy last year. While crowdfunding platforms like Kickstarter and Indiegogo have been used to make tech... [More]
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