Consorzio Vino Chianti Classico recently launched a free iOS and Android app that uses beacon technology to power Italian wine tours. The app acts as a personal assistant throughout the tour, highlighting points of interest and special events that tour guests can take part in.
As a special treat for users who opt to download and use this app, visiting a winery will unlock special offers and discounts. Considering that the Consorzio Vino Chianti Classico is a consortium that regulates wine produced in the Chianti region with hundreds of members, this will be a powerful tool for driving engagement, increasing consumer knowledge about the products and sales.
Although this is the first app to come from this particular wine consortium, this could set the standard for the way other winery tours are conducted around the world in the future.