Category
Lifestyle
Assisted Choices
Trend cluster
Category
Precision
Hearing
Both the hearing impaired and the hearing demand more controlled aids.
3.5
Trend score
Trend
What is the Precision Hearing trend?
Precision Hearing: Up until this point, tech dedicated to improved hearing aimed for clarity and enhancement; the digital age has ushered in a new era of precision hearing, allowing consumers to focus in on -- or block out -- specific sounds. This speaks to the pattern of hyper-curation, wherein consumers are comfortable taking the driver's seat with all experiences.
Trend themes
Themes within the Precision Hearing trend
Three behaviours holding the trend together01
Precision Hearing
The trend of hyper-curation has led to precision hearing technology that allows consumers to focus in on or block out specific sounds, creating disruptive innovation opportunities in the hearing aid industry.
02
High-Tech Noise Cancellation
Technological advancements in noise-canceling devices have led to the development of high-tech noise-filtering helmets, sound-focusing earplugs, and attachable mobile microphones, presenting disruptive innovation opportunities in the audio and mobile industries.
03
Vehicular Noise Control Systems
Growing concerns about vehicular noise pollution have led to the development of the Hornet Advanced Noise Control System, which uses technology to encourage vehicle manufacturers and owners to keep their noise footprint down, creating disruptive innovation opportunities in the automotive and transportation industries.
Industry implications
What the Precision Hearing trend means for industry
Where the trend changes the playbookFor
Hearing Aid Industry
Precision hearing technology presents an opportunity for disruption and growth in the hearing aid industry as consumers demand more control and customization in their hearing aids.
For
Audio Industry
Advancements in high-tech noise-canceling devices have created opportunities for disruption and growth in the audio industry as consumers seek out better quality sound experiences.
For
Mobile Technology Industry
The development of attachable mobile microphones for smartphones presents an opportunity for disruption and growth in the mobile technology industry as consumers demand better quality audio recording capabilities.
Workshop question
How can your brand cater to consumers' desire for experiences that require little effort on their part?
Trend signals
Trend signals for Precision Hearing
Trend score 3.5 out of 10, from popularity 46%, activity 50%, freshness 8%.
Popularity46%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Precision Hearing trend
5 featured examples from Oct 20, 2015 to Feb 5, 2016CategoryTech
Attachable Mobile Microphones
The VideoMic Offers Professional Sound Quality to Smartphone Filming
The attachable mobile microphone trend provides an opportunity for the filmmaking industry to adapt to the growing demand for high-quality content creation using smartphones.
CategoryAutos
Noise-Filtering Helmets
This Motorcycle Helmet Reduces External Sounds While Riding
This industry can explore opportunities to create noise-canceling motorcycle helmets and other accessories that enhance the riding experience.
CategoryTech
Sound Amplifying Earbuds
The Here Active Listening System is Now Officially on the Market
The Here Active Listening System represents a potential new category of consumer electronics products that sit between hearing aids and conventional earbuds, opening up new market…
CategoryAutos
Vehicular Noise Control Systems
The Hornet Noise Control System Punishes Owners of Loud Vehicles
Designing and manufacturing vehicles that produce less noise while still maintaining optimal performance
CategoryTech
Sound-Focusing Earplugs
The Dubs Acoustic Filters Lower Decibel Levels for Clearer Audio
The audio equipment industry can explore the development of innovative earplugs that provide increased noise control and enhanced acoustic sounds.
