Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tactical
Audio
Converging sound and touch to accommodate the hearing impaired.
4.5
Trend score
Trend
What is the Tactical Audio trend?
Tactical Audio: The idea of tactical communication is not new, however technology has increased the possibilities in this area, providing exciting solutions for the hearing impaired and in some cases, new ways for everyone to enjoy a multisensory experience. This shows an interesting approach to technology based on the improvement of existing, natural elements -- like the human senses -- as opposed to the creation of new items.
Trend themes
Themes within the Tactical Audio trend
Three behaviours holding the trend together01
Tactical Audio
Technology is increasing the possibilities for tactical audio communication, providing exciting solutions for the hearing impaired and in some cases, new ways for everyone to experience multisensory audio.
02
Vibrating Technology
Devices like Lechal navigation shoe inserts, the SubPac M2 wearable bass system, and the Baserock hydration backpack incorporate vibration technology as a way to experience audio without relying on hearing.
03
Inclusive Audio Devices
Devices like Ampathy vibrating speakers are closing communicative gaps between people with and without hearing impairments.
Industry implications
What the Tactical Audio trend means for industry
Where the trend changes the playbookFor
Music Industry
The music industry can incorporate these trends in innovative ways to enhance the experience of music as well as create new opportunities for music therapy.
For
Wearable Technology Industry
Wearable technology companies can incorporate vibration technology and tactile communication in the design of products to create new experiences for users.
For
Healthcare Industry
The healthcare industry can utilize these inclusive devices in health and education industries as a therapeutic tool for people of all skill levels, including those with autism and the elderly.
Workshop question
What is one way that your brand can appeal to multiple senses, whether that is within the product itself or the way you present it through marketing?
Trend signals
Trend signals for Tactical Audio
Trend score 4.5 out of 10, from popularity 66%, activity 60%, freshness 8%.
Popularity66%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tactical Audio trend
6 featured examples from Oct 26, 2015 to Jul 5, 2017CategoryArt & Design
Vibrating Musical Experiences
This Wearable Pod Lets Artists Play Songs as Vibrations on Your Skin
Exploring the potential for tactile displays and multi-sensory wearables in the consumer electronics sector, particularly for music and entertainment applications.
CategoryTech
Wearable Bass Vests
The SubPac M2 Lets Users Enjoy Baritone Sound With Touch and No Hearing Damage
The music and entertainment industry can leverage wearable sound systems to enhance live performances and deliver unique audio experiences to audiences.
CategoryTech
Navigational Shoe Inserts
These Lechal Vibrating Navigation Shoes Insoles Offer Haptic Feedback
Potential for footwear manufacturers to incorporate smart technology into their product lines, offering enhanced functionality and features.
CategoryTech
Foolproof Musical Instruments
'Neo' is a Musical Synthesizer That Uses the Sense of Touch
Disruptive innovation opportunity: Implement musical synthesizers with tactile manipulation in old age homes and therapy settings for the well-being of individuals.
CategoryFashion
Vibrating Bass Backpacks
The 'Baserock' Hydration Backpacks Let You Feel the Music
Disruptive innovation opportunity: Collaborate with event organizers to design and introduce technology-driven products that enhance music festival experiences.
CategoryTech
Inclusive Vibrating Amps
This Vibrating Speaker is for People With and Without Hearing Impairments
The consumer electronics industry can tap into the disruptive innovation opportunity presented by Ampathy speakers to develop more inclusive audio devices for people with hearing…
