Online brands become the glue for consumers to meet and connect
Implications - In an effort to bridge the gap between their digital and physical presence, many online brands are using their influence to facilitate in-person meetups amongst their loyal following. This strategy is especially effective because it emphasizes the importance of community and connection to a brand. Acting as a medium between people in real life essentially serves as a way for online brands to build trust.
Workshop Question - How could your brand leverage your in-person consumer interactions to boost online sales and engagement with your brand?
Trend Themes
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Brand-powered Community Meetups — Online brands are using their influence to facilitate in-person meetups amongst their loyal following, emphasizing the importance of community and connection to a brand.
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Location-based P2P Retail Networking Apps — The Etsy Local feature connects users to sellers located near them, informing the user of nearby retailer availability through a smartphone GPS signal.
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Social Networking for Freelancers — LinkedIn's 'ProFinder' is making it easier for companies to connect with freelancers in a variety of different fields byconnecting employers and freelancers with a specific proposal and price estimate.
Industry Implications
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Branding and Marketing — Companies can utilize the power of community building to enhance brand identity and build loyalty.
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P2P E-commerce — Location-based networking apps can improve visibility and convenience for customers and retailers alike.
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Human Resources and Staffing — Freelance networking platforms help connect freelance professionals and companies looking for short-term or project-based work.
4 Featured, 36 Examples:
89,921 Total Clicks
Date Range:
May 15 — Feb 16
Trending:
Mild
Consumer Insight Topics:
