Facilitated Bonding

Online brands become the glue for consumers to meet and connect

Implications - In an effort to bridge the gap between their digital and physical presence, many online brands are using their influence to facilitate in-person meetups amongst their loyal following. This strategy is especially effective because it emphasizes the importance of community and connection to a brand. Acting as a medium between people in real life essentially serves as a way for online brands to build trust.



SCORE 3.4
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64,392 Total Clicks
May 15 - Feb 16
Mild
MarketingPublicity StuntsInteractive
Featured Examples
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SCORE 5.8
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SCORE 3.3
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SCORE 1.4
Untested 131 Clicks Pub: Aug 27, 15
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SCORE 1.9
Untested 344 Clicks Pub: May 9, 15
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