Category
Lifestyle
Assisted Choices
Trend cluster
Category
Curated
Media
Consumers eschew traditional media in favor of curated content.
2.8
Trend score
Trend
What is the Curated Media trend?
Curated Media: Rather than being bombarded by traditional media outlets, modern consumers are using inventive methods to stay informed. Through personalization and curation tools, consumers are able to effectively fine tune their media consumption for the modern age. Living in the digital age, time-strapped consumers often rely on third-party services to ensure they are receiving the most targeted information according to specified interests.
Trend themes
Themes within the Curated Media trend
Three behaviours holding the trend together01
Curated Media
Personalization and curation tools are being used to fine tune media consumption for modern consumers.
02
Interactivity and Engagement
New generation of news consumers value interactivity and engagement with news stories.
03
Artificial Intelligence
News bots leverage artificial intelligence to deliver news and filter articles to consumers.
Industry implications
What the Curated Media trend means for industry
Where the trend changes the playbookFor
Media Industry
Curating media is disrupting traditional media outlets.
For
Technology Industry
New personalized apps and AI news bots are being developed, leveraging the latest technologies.
For
Marketing Industry
Interactivity and engagement with news stories is being leveraged by marketers to improve content engagement.
Workshop question
How could you further hone in on your consumers' specific interests?
Trend signals
Trend signals for Curated Media
Trend score 2.8 out of 10, from popularity 52%, activity 24%, freshness 8%.
Popularity52%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Curated Media trend
6 featured examples from Sep 15, 2015 to Jun 25, 2016CategoryTech
Curated Morning News Apps
The 'Refinery29 This AM' App Features Curated News Stories
Media companies can disrupt the traditional news industry by developing curated morning news apps that provide a convenient and personalized news experience.
CategoryPop Culture
AI News Bots
The CNN News Facebook Bot Summarizes Stories for Readers
Media and News outlets can leverage AI-driven news bots to deliver the latest news and current events in an interactive and personalized way to consumers.
CategoryTech
Hyper-Local News Platforms
This App Curates News Stories Based on a User's Exact Location
The media industry can explore partnerships with apps like Blockfeed to provide accurate and hyper-local news content to users.
CategoryPop Culture
News-Filtering Bots
TechCrunch's Facebook Messenger Bots Suggests Personalized News Content
Integrating chatbots into media and publishing platforms can revolutionize content delivery and engagement.
CategoryTech
Dialoging News Apps
The Quartzz App Delivers News to Consumers in the Form of a Conversation
Disruptive innovation opportunity: Integrate conversational news apps into media and journalism platforms to revolutionize the way news is delivered and consumed.
CategoryTech
Personalized News Apps
This Mobile News App is Targeted Towards iOS Users
The mobile app development industry can capitalize on this trend by creating personalized news apps with advanced features that enhance user experience and engagement.
