Educational Commerce

Web stores shift their focus from selling to education

Implications - Brands expanding into the online marketplace are cultivating a strong digital presence with educational web stores. This strategy is especially effective for brands selling niche or tricky products, or those that simply attract many novice consumers. Most importantly, the shift indicates that simply being present online isn't enough; brands need to position themselves as experts willing to educate consumers to ensure they can comfortably make the switch to retail to e-tail.
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
109,180 Total Clicks
Feb 16 - Mar 16
Warm
TechMobileMarketingBranding
Featured Examples
Branded Gardening Blogs - McDonald Garden Center's Lifestyle Blog Shares Daily Planting Tips
SCORE 6
Warm 1,343 Clicks Pub: Feb 17, 16
Branded Gardening Blogs
McDonald Garden Center's Lifestyle Blog Shares Daily Planting Tips
McDonald Garden Center is a sustainable nursery that specializes in organic soil, seed and fertilizer products. In addition to carrying a myriad of fresh flower varieties, the retailer is also home... [More]
Bra Discovery Platforms - This Company Uses Real Women as Models to Improve Online Shopping
SCORE 6.3
Warm 1,117 Clicks Pub: Feb 12, 16
Bra Discovery Platforms
This Company Uses Real Women as Models to Improve Online Shopping
Brayola is an online bra discovery platform that uses real women as models in order to help women determine what an item looks like in real life. In the past few years, several companies have made... [More]
Consumption-Reducing eCommerce Platforms - The 'Buy Me Once' Online Shop Only Sells Items That Last
SCORE 6.7
Warm 1,251 Clicks Pub: Feb 18, 16
Consumption-Reducing eCommerce Platforms
The 'Buy Me Once' Online Shop Only Sells Items That Last
‘Buy Me Once’ is an online shop that is trying to combat fast fashion and throwaway culture. Although it is easy to find affordable products online, these items are often low in quality... [More]
Oral Care Web Shops - The Crest Online Shop Lets Shoppers Customize Their Oral Care Routine
SCORE 4.6
Average 586 Clicks Pub: Feb 16, 16
Oral Care Web Shops
The Crest Online Shop Lets Shoppers Customize Their Oral Care Routine
The Crest online shop profiles the brand’s vast product range while allowing shoppers to customize their oral care routine. Whether looking to combat sensitive tooth symptoms or to brighten... [More]
Big Data Stylist Services - 'Thread' Arms Its Stylists with Analytics to Deliver Better Insights
SCORE 5
Average 296 Clicks Pub: Mar 22, 16
Big Data Stylist Services
'Thread' Arms Its Stylists with Analytics to Deliver Better Insights
There are dozens of expensive personal stylist services out there, but ‘Thread’ is one that sets itself apart from the masses. In addition to dealing exclusively with men, there’s... [More]
Customized Bug Repellents - Raid's Bug ID Generator Helps Users Create a Personalized Treatment Plan
SCORE 2.4
Untested 110 Clicks Pub: Feb 17, 16
Customized Bug Repellents
Raid's Bug ID Generator Helps Users Create a Personalized Treatment Plan
Raid’s Bug ID generator is an online tool that helps homeowners create a custom bug repellent plan. While many may believe that a good repellent cures the majority of pest needs, Raid... [More]
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